Location:
Primarily remote (GTA-based) with occasional in-person days at our Burlington studio Kōv Essentials is looking for a Growth Marketing Manager to own the execution and optimization of our growth engine across lifecycle, paid, and campaign launches. This role is responsible for turning brand and creative strategy into measurable results. You’ll lead campaign execution, email and lifecycle performance, and cross-channel optimization, ensuring launches are well-coordinated, data-informed, and consistently improving. You’ll work closely with our Founder & Creative Director, and external partners to ensure marketing efforts are focused, productive, and driving revenue and retention. Key responsibilities
Campaign Execution & Go-To-Market
Own campaign execution across product launches, promotions,



and key brand moments Translate creative direction into explicit go-to-market plans across email, paid, events, and social Manage timelines, deliverables, and coordination across internal and external partners Lead post-launch performance reviews and document learnings for future campaigns Lifecycle, Retention & Conversion
Own email marketing strategy including campaigns and automated flows Optimize segmentation, cadence, creative testing, and deliverability Identify opportunities to improve conversion rate, retention, and LTV Partner with e-commerce and operations to ensure lifecycle initiatives align with inventory and fulfillment Manage in-

📌 Growth Marketing Manager Toronto
🏢 Kōv Essentials
📍 Toronto