01 Aug
|
The Globe and Mail
|
Toronto
01 Aug
The Globe and Mail
Toronto
Join The Globe and Mail as a Measurement Analyst in Toronto, a crucial role focused on driving marketing effectiveness through robust measurement frameworks. Apply your analytical skills to provide actionable insights for advertising strategies.In this hybrid position, you will be tasked with developing and executing measurement methodologies that adapt to ongoing industry changes. Collaborate with key stakeholders to translate complex data into understandable insights, supporting both internal teams and client needs for optimized performance.Key Responsibilities:
Implement standardized frameworks for measuring advertising performance
Define A/B testing and experimentation standards
Conduct high-priority experiments for clients
Create campaign reporting solutions and attribution frameworks
Collaborate with Sales and Product teams for measurement product integrationRequirements:
Degree in analytics, marketing, or a related discipline
3–5 years of experience in marketing analytics
Proficiency in SQL and handling large datasets
Ability to convey complex data insights simply
Familiar with measurement methodologies and privacy trendsDrive advertising success through your analytical expertise at The Globe and Mail.#J-18808-Ljbffr
📌 Analytics And Measurement Specialist Toronto
🏢 The Globe and Mail
📍 Toronto