Elevate Upwork’s marketing technology as a Mar Tech Manager Leader. Drive key initiatives and shape workflows with cutting-edge AI in a hybrid setting.

You will be entrusted with evolving and implementing the foundational systems that enhance performance marketing strategies. Your role focuses on technical and operational excellence, directing efforts in customer data integrations, infrastructure development, and ensuring compliance across platforms.

This influential position requires collaboration with multiple teams to enhance marketing capabilities.

Key Responsibilities:
Own Google Tag Manager for optimal tracking quality
Drive initiatives for customer data platform integrations
Automate marketing workflows using AI technologies




Assess and promote scalable AI tools and integration methods
Collaborate with Engineering and Legal on compliance strategies

Requirements:
Expert in Google Tag Manager, tracking strategies, and analytics
Experience leading complex initiatives as a contributor
Solid knowledge of SQL and analytics frameworks
Proven track record with Privacy Impact Assessments
An cutting-edge mindset focused on systematizing marketing functions

Join Upwork and redefine marketing technology!
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📌 Martech Manager Leader At Upwork Inc Toronto
🏢 Upwork
📍 Toronto