Take charge of a global brand repositioning with Drake International as a Program Manager this fall in Toronto. Lead the ambitious launch with a focus on brand identity, website, and messaging.
As Drake International kickstarts its 75th-anniversary initiatives, the Program Manager will oversee the launch of a consolidated master brand. You will manage diverse workstreams and ensure a seamless rollout across international markets by maintaining critical paths, tracking agencies, and making swift decisions.
Key Responsibilities:
• Manage the master program plan for brand launch
• Oversee brand identity, creative guidelines, and assets
• Coordinate website transitions, including CRM and social media
• Map stakeholder journeys for all affected audiences
• Ensure effective internal communications and change management
Requirements:
• 8+ years in program or project management
• Proven experience in brand launches or rebrands
• Familiarity with multi-entity and international environments
• PMP certification or equivalent discipline
• Solid stakeholder engagement and relationship management skills
Drive impactful brand change by managing the global communication and launch strategies at Drake International.
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📌 Program Manager for Brand Launch at Drake International (Toronto)
🏢 Drake International
📍 Toronto
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