Shape the future of digital health as the Lifecycle Marketing Manager at Loblaw Digital! Focus on strategy and execution to enhance customer health journeys.
In this 12-month contract role, lead lifecycle marketing across platforms, including Shoppers Drug Mart and PC Health. You will craft targeted campaigns to boost customer activation and retention while partnering with Product, Growth, and Analytics teams. A blend of strategic insight and hands-on execution is essential in this evolving digital landscape.
Key Responsibilities:
• Own strategy for customer lifecycle across digital health platforms • Design and optimize journeys through emails and notifications • Lead marketing efforts for current health features and initiatives • Engage with cross-functional teams to ensure alignment • Establish KPIs and a culture of testing and iteration
Requirements: • 5-8 years in lifecycle or digital marketing • Deep understanding of customer journey mapping • Proven track record in launching digital products in regulated areas • Exceptional communication and presentation abilities • Skilled in managing a range of projects effectively
Bring your marketing expertise to enhance health experiences for Canadians at Loblaw Digital. #J-18808-Ljbffr
📌 Digital Health Lifecycle Marketing Manager (Toronto)
🏢 Shoppers Drug Mart
📍 Toronto
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