Lead customer engagement as Phoenix's Senior Lifecycle Marketing Manager in Toronto. Drive innovative strategies to enhance retention, lifetime value, and create seamless customer experiences.

In this senior role within Phoenix’s Marketing team, you will focus on full-funnel marketing initiatives that foster customer loyalty. By optimizing engagement across various touchpoints, your leadership will be key in activating long-term relationships with clients.

This position requires a collaborative, on-site approach to lifecycle marketing.

Key Responsibilities:

- Own lifecycle marketing strategy from onboarding to churn prevention
- Develop multi-channel campaigns including Email and SMS
- Segment customer base for personalized messaging




- Manage automated workflows using Klaviyo effectively
- Create dashboards to track retention and customer value

Requirements:

- 5+ years in DTC or B2C Lifecycle Marketing
- Proficient in Klaviyo and data-driven strategies
- Solid leadership in cross-functional team dynamics
- Familiarity with Figma and design tools preferred
- Analytical skills for performance reporting and optimization

Shape the future of healthcare in Canada at Phoenix by enhancing customer journeys.

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📌 Senior Lifecycle Marketing Manager Toronto
🏢 Bilinguallink
📍 Toronto