Salesforce Marketing Cloud Developer

Office Location: Downtown Toronto - Hybrid, twice a week to office

Line of Business: Marketing

Duration: 12 months

Potential for this contract to be extended or converted to FTE? Yes

Work Schedule (hours per week, start time): 37.5 Hours/week, 9-5 Monday to Friday

Potential for OT? On approval by manager

Interview Process: 1 in person and 1 virtual

Reason the role is open? New role

What project will this contractor be working on? Team Culture?

Selling points of the positions: chance to work on a brand recent team, possibility of extension and FTE as well.

Best vs average candidate: Salesforce marketing cloud experience, ability to adapt, experience in an agency experience, CSS, HTML, ampscript experience, banking experience will be an asset

Job Description:

- The Email Developer (Marketing Automation – SFMC), will take on primary development of multiple automated customer journeys. The Digital & Direct Executions team is part of the broader Marketing organization and has a mandate to enable and leverage customer data and insights to deliver meaningful communications to CIBC’s customers, with Marketing Automation a huge priority and focus.
- This hands-on email development role is responsible for building out NEW campaign journeys and automations in SFMC (in line with best practices) and optimizing existing campaign journeys.

Skills/Requirements:

- Bachelor’s degree in Computer Science, Marketing, or related field
- Knowledge of email marketing best practices
- Self-starter with ability to navigate ambiguity and operational challenges
- Strong relationship management skills with partners
- Ongoing process development mindset
- Excellent communication skills





What you’ll be doing:

- Be a self-starter who can take initiative to develop new processes.
- Develop and implement email marketing campaigns using Salesforce Marketing Cloud
- Work with cross-functional teams to develop email templates and content
- Management of standardized email templates (including upkeep, enhancements, testing, etc.)
- Provide expertise in setting up data integration points to support Marketing Automation journey’s across multiple channels (including email, digital push notifications, online advertising, etc.)
- Ensure that all email campaigns are optimized for deliverability and engagement
- Stay up-to-date with email marketing trends and best practices
- Develop & implement processes for in-house campaign execution
- Execute quality assurance on developed work & work in collaboration with quality team to ensure that all email campaigns meet quality standard
- Engage with business stakeholders to understand their requirements and provide solutions that meet their needs
- Relentless curiosity to apply/test new capabilities (eg. A/B testing, optimizations)

Must Have Requirement:

- Experience in Salesforce Marketing Cloud Email development - 2 years
- working knowledge of Journey Builder and Automation Studios – 2 years
- Salesforce Marketing Cloud (SFMC), Email Studio, Ampscript - 2 years
- Experience with Email HTML5, CSS and JavaScript – 2 years
- Strong communication skills

Nice to Have:

- SQL experience
- Banking experience

Job Types: Full-time, Fixed term contract, Freelance

Pay: $50.00-$55.00 per hour

Experience:

- Salesforce Marketing Cloud (SFMC), Email Studio, Ampscript : 2 years (required)

Work Location: Hybrid remote in Toronto, ON

📌 Salesforce Marketing Cloud Developer (Toronto)
🏢 Alliance Search Partners
📍 Toronto