About the opportunity

We’re looking for an AI-native university student with strong strategic, technical, and communication skills to help Marketing better understand how work moves across teams and where generative AI can create meaningful impact. In this role, you’ll partner with Marketing AI champions and stakeholders across the organization to map workflows, identify bottlenecks, rank AI opportunities, and prototype practical solutions — including custom GPTs, agents, automations, and AI-assisted workflows with clear guardrails. You’ll also help support Marketing’s regular AI team meetings by organizing use cases, preparing demos, gathering feedback, and creating resources that help teams adopt AI responsibly and effectively.

What you’ll get to do: Interview stakeholders across Marketing to understand team workflows, collaboration models, handoffs, recurring tasks, and pain points

Map cross-functional marketing workflows and identify bottlenecks related to communication, project orchestration, approvals, content development, campaigns, and knowledge sharing

Conduct lightweight requirements gathering and document workflow pain points and opportunities

Use AI tools to analyze interview notes and identify common themes, repetitive tasks, and potential automation opportunities

Prototype and test custom GPTs and AI-assisted workflows for marketing use cases

Research emerging AI tools and trends relevant to content, campaigns, research, productivity, and collaboration

Gather user feedback and refine solutions based on adoption and usability

Help create simple documentation, prompt libraries, and AI best practices for Marketing teams

Build a marketing-wide report or playbook summarizing current workflows, friction points, AI opportunities,



prototype recommendations, and adoption considerations Skills and experience we value: Currently pursuing a degree in Marketing, Business, Communications, Computer Science, Human-Computer Interaction, Digital Media, or a related field

Strong interest in generative AI, emerging technologies, and workflow innovation

Familiarity with tools such as ChatGPT, Claude, Gemini, Copilot, or similar AI platforms

Strong communication skills, including the ability to interview stakeholders, ask thoughtful follow-up questions, and synthesize complex workflows into clear insights

Strong interest in marketing operations, cross-functional collaboration, project orchestration, and how work gets done inside large organizations

Ability to ask thoughtful questions and synthesize information clearly

Creative problem-solving mindset and curiosity about how teams work

Comfortable learning independently and experimenting with new tools

Interest in marketing workflows, branding, content creation, or digital strategy What would really make you stand out: Experience building custom GPTs, AI agents, automations, or multi-step AI workflows with transparent human review points and guardrails

Portfolio, coursework, or side projects related to AI, automation, digital marketing, or productivity tools

Familiarity with tools such as OpenAI GPTs, Notion AI, Canva AI, Zapier, Make, Figma AI, or Microsoft Copilot

Experience with workflow mapping, user research, journey mapping, service design, business analysis, or internal consulting projects

Understanding of responsible AI principles, including data sensitivity, hallucination risk, output evaluation, human-in-the-loop review, and appropriate use cases

Experience creating content, managing social media, or supporting marketing campaigns

📌 AI Strategy & Marketing Innovation Intern 4 months - Fall 2026 (Canada)
🏢 Dayforce
📍 Canada