Permanent Full Time - The Associate Manager, Digital Optimization and Personalization will support Canada Life in driving measurable growth through data-informed optimization and experimentation across our digital platforms. This role is responsible for analyzing customer behavior, evaluating digital performance, supporting experimentation initiatives, and generating insights that improve customer experiences, conversion, and engagement across web and digital channels. You'll work cross-functionally with product, marketing, UX, analytics, engineering, and development teams to identify opportunities, develop hypotheses, evaluate outcomes, and translate insights into scalable improvements.

This is a hands-on role for someone who is passionate about data, curious about customer behavior, and enjoys turning insights into action. Reporting to the Director of Digital Optimization and Personalization, this role will work in a collaborative team working hybrid and in-office.

What you will do Analyze digital performance, customer behavior, and experimentation results to identify optimization opportunities across digital channels (e.g., web, landing pages, funnels, personalized experiences)

Support the planning, design, and measurement of A/B and multivariate experiments by contributing data-driven insights and recommendations Partner with stakeholders to identify optimization opportunities, develop hypotheses, and contribute to a structured experimentation roadmap

Support the end-to-end experimentation lifecycle, including: Experiment design and QA

Traffic allocation and targeting

Data Collection and validation

Statistical analysis and interpretation

Translate experiment results into clear, actionable insights and recommendations Translate experiment outcomes, analytics findings, and customer insights into clear, actionable recommendations for business stakeholders Collaborate with UX, product, marketing, and engineering teams to evaluate performance and support the implementation of optimized digital experiences Develop reporting, dashboards, and analyses to monitor key performance indicators and measure the impact of optimization initiatives Present findings, insights, and strategic recommendations to leadership and working groups Maintain experimentation documentation, learnings,



and knowledge repositories to support organizational learning Monitor digital performance trends and proactively identify opportunities for optimization and personalization Contribute to the evolution of our optimization and experimentation framework, measurement approach, and analytics capabilities Promote a data-informed, test-and-learn culture by sharing insights and supporting partners in understanding experimentation and digital analytics best practices What you will bring Required 5+ years of experience in digital analytics, experimentation, optimization, customer insights, or related disciplines

Experience supporting or analyzing digital experiments (A/B testing, multivariate testing, personalization, or similar optimization initiatives)

Experience working with experimentation platforms (e.g., Optimizely, Adobe Target, Google Optimize, or similar)

Experience with data visualization tools such as Power BI, Tableau, or Adobe Customer Journey Analytics

Strong working knowledge of Adobe Enterprise Suite: Adobe Expereince Platform, Adobe Experience Manager, Demonstrated understanding of experimentation methodology and statistics

Ability to analyze data and synthesize insights using analytics tools

Strong communication skills with the ability to explain results to both technical and non-technical audiences

Strong presentation skills to be able to showcase findings to leadership groups

Experience with digital analytics tools (e.g., Adobe Analytics, GA4)

Working knowledge of HTML, CSS, or JavaScript for experiment implementation

Experience collaborating in cross-functional teams

Detail-oriented with strong QA and problem-solving skills

Strong Office 365 Skills including PowerPoint, Excel, and Sharepoint Nice to Have Experience writing front end code for experimentation

Experience with Adobe Customer Journey, Adobe RealTime CDP

Familiarity with personalization or customer journey optimization

Experience in agile or product-led environments

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The base salary for this position is between $79,100 - $131,800 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc).



If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country. We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other.

Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!

What we offer: We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member: Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.

Health & Wellness: Versatile health and dental benefits, plus a $5,000 mental health benefit to support your well-being.

Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.

Financial Security: Company-matching pension plan, share ownership program and additional investment options.

Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!

Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events. Learn more about Canada Life. We’re committed to removing barriers and ensuring equal access to employment.

Applicants requiring reasonable accommodation during the application process may contact [email protected]. All information provided will be handled in accordance with applicable laws and Canada Life policies.

Canada

Life would like to thank all applicants, however only those who qualify for an interview will be contacted.

📌 Associate Manager, Digital Optimization & Personalization (Toronto)
🏢 The Canada Life Assurance
📍 Toronto