Elevate healthcare marketing at Medcan as a Manager in B2B Marketing. Drive client growth through innovative strategies across Direct and Indirect channels in a collaborative environment. Join Medcan in this pivotal role leading B2B marketing initiatives.

You will harness digital and traditional media to create a full-funnel demand and conversion engine. Collaborating closely with the B2B Growth and Account Management teams, you will implement account-based marketing strategies while mentoring a Marketing Specialist to deliver impactful campaigns. Key Responsibilities:

- Manage annual B2B marketing strategy and execution
- Develop full-funnel demand models for clients
- Create nurture strategies to engage existing accounts
- Optimize tools to enhance sales enablement
- Lead indirect channel marketing for partners Requirements:
- 5+ years in progressive B2B marketing roles
- Proven expertise in demand generation and pipeline growth
- Solid background in account-based marketing strategies
- Experience with CRM systems like Salesforce
- Ability to analyze marketing performance and drive improvements Transform Medcan's B2B marketing landscape by leveraging your expertise and strategic mindset.

📌 B Marketing Manager at Medcan (Toronto)
🏢 Medcan Health Management
📍 Toronto