Brand Activator

Vancouver, B.C. Join One of the World's Most Innovative Wine & Spirits Companies

Sovereign Brands is partnering with Corby Spirit & Wine Ltd., an affiliate of Pernod Ricard, to continue growing its award-winning portfolio across Canada. We're looking for an energetic, entrepreneurial Brand Activator to join our team in Vancouver and help build some of the world's most exciting wine and spirits brands. If you're passionate about sales, thrive on building relationships, and enjoy bringing premium brands to life in the marketplace, we'd love to hear from you.

About Sovereign

Brands

Sovereign Brands is a family-owned wine and spirits company with four generations of industry expertise. Since 1999, we've built our reputation by creating distinctive, innovative brands through partnerships with exceptional family-owned wineries and distilleries around the world.

Our portfolio includes globally recognized brands such as:

Luc Belaire French Sparkling Wine

Bumbu Rum

McQueen and the Violet Fog Gin

Villon French Liqueur

Today, our products are available in more than 100 countries and supported by sales and marketing teams across North America, Europe, the Middle East, Africa, and Asia. As we continue expanding into new markets, we're looking for talented individuals who want to grow with us. What You'll Do

As the Brand Activator, you'll be responsible for driving sales growth, increasing distribution, and building brand awareness throughout your territory. Working closely with our importer partners and key customers, you'll execute sales and marketing initiatives that help our brands succeed across both on-premise and off-premise channels.

Your responsibilities will include

Build and maintain strong relationships with importer and distributor partners.

Keep Sovereign Brands top-of-mind by supporting and motivating importer sales teams.





Collaborate with the Regional Sales Manager to develop and execute annual territory sales plans.

Grow distribution, visibility, merchandising, pricing, and overall sales performance.

Manage inventory and depletion planning to help prevent out-of-stock situations while supporting future growth.

Activate brands through tastings, sampling events, consumer promotions, and in-store demonstrations.

Develop relationships with senior leaders, marketing teams, supply chain partners, finance teams, sales managers, and field representatives.

Execute sales and marketing programs across your territory.

Support budget planning and management for sales initiatives.

Ensure pricing strategies and shelf pricing are executed consistently.

Coordinate point-of-sale materials and marketing assets to maximize brand visibility.

Partner with key accounts and importer teams to increase distribution and consumer engagement.

Regularly evaluate market execution, including displays, menus, pricing, promotions, and merchandising standards.

Travel throughout the territory to meet customers, support distributors, attend planning meetings, and identify current business opportunities.

Help achieve established sales and performance objectives (KPIs). What You'll Bring

We're looking for someone who combines strong commercial acumen with an entrepreneurial mindset and a passion for building brands.

Preferred qualifications include

1-3 years of sales experience within the beverage alcohol industry.





Experience as a Brand Ambassador, Sales Representative, or Trade Marketing professional is considered an asset.

A proven passion for sales and business development.

Strong networking and relationship-building skills.

Excellent interpersonal and communication abilities, including presentation skills.

Experience working with wholesalers or distributor partners is an asset.

Self-motivated with the ability to work independently in a fast-paced, entrepreneurial environment.

Strong planning, organization, and time management skills.

Comfortable taking a hands-on approach to achieving results.

Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.

Valid driver's license with the ability to travel throughout the territory approximately 4-5 days per week.

Flexibility to work non-traditional hours to support both retail and licensed establishments when required.

Reporting

Relationship

This individual contributor role reports to the Regional Sales Manager and International Sales Director. There are no direct reports associated with this position.

What We

Offer In return, Sovereign Brands offers:

Competitive base salary

Annual bonus opportunity

Travel and entertainment budget

Opportunity to represent world-renowned premium brands

Career growth within an innovative and entrepreneurial global organization The chance to make a meaningful impact while helping build some of the fastest-growing brands in the industry Why Join Us?

At Sovereign Brands, innovation, entrepreneurship, and relationships are at the heart of everything we do. You'll have the opportunity to work with premium brands, collaborate with passionate professionals, and help shape the future of our business in Canada.

If you're ready to build brands, grow your career, and make an impact, we'd lo

📌 Brand Activator (Vancouver)
🏢 Sovereign Brands
📍 Vancouver