Broker Communications Lead (7+ years) to lead broker communication strategies and audience segmentation using Salesforce CRM, Adobe Campaign, and marketing communications- 2915 Our insurance client is seeking a Broker Communications Lead (7+ years) to lead broker communication strategies and audience segmentation using Salesforce CRM, Adobe Campaign, and marketing communications-2915

Join a financial services organization supporting broker engagement and communications across key business initiatives. This role leads the planning and execution of broker communications programs, audience segmentation, and engagement initiatives in partnership with Marketing, Broker Distribution, Underwriting, Customer Experience, and Change & Transformation teams. The position focuses on delivering broker-focused communications, leveraging engagement data, and supporting communication effectiveness across the organization.

This maternity leave coverage chance offers visibility across senior leadership and cross-functional stakeholders.

Location: Markham/Hybrid- 3 Days a Week on Site

Duration: 1 Year

Must Haves

7+ years in communications, marketing communications, public relations, or content strategy

Broker communications, audience segmentation, campaign targeting, and communication strategy delivery

Salesforce CRM, Adobe Experience Manager (AEM), Adobe Campaign, and marketing automation platforms

Web analytics, campaign reporting, engagement data, and customer insights

Post-secondary education in Communications, Marketing, Public Relations, Journalism, Business, or a related discipline

Nice to Have

Experience managing newsletters, surveys, and integrated campaigns

Microsoft 365 applications including PowerPoint, Excel, Teams, and SharePoint

Project management and collaboration tools such as Planner or Jira





Experience coaching or mentoring team members

Responsibilities

Lead the development and execution of broker communication strategies, campaigns, and programs

Create broker-focused content and oversee newsletters and recurring communication programs

Manage the broker communications calendar across organizational initiatives

Analyze communication performance and share insights and recommendations with stakeholders and leadership

Partner with Marketing, Broker Distribution, Customer Experience, and related teams on broker engagement initiatives

Manage audience segmentation, broker distribution lists, reporting, and campaign targeting

Coach and support the Broker Communications Specialist on communication execution

Our insurance client is seeking a Broker Communications Lead (7+ years) to lead broker communication strategies and audience segmentation using Salesforce CRM, Adobe Campaign, and marketing communications-2915

Join a financial services organization supporting broker engagement and communications across key business initiatives. This role leads the planning and execution of broker communications programs, audience segmentation, and engagement initiatives in partnership with Marketing, Broker Distribution, Underwriting, Customer Experience, and Change & Transformation teams. The position focuses on delivering broker-focused communications, leveraging engagement data,



and supporting communication effectiveness across the organization.

This maternity leave coverage opportunity offers visibility across senior leadership and cross-functional stakeholders.

Location: Markham/Hybrid- 3 Days a Week on Site

Duration: 1 Year

Must Haves

7+ years in communications, marketing communications, public relations, or content strategy

Broker communications, audience segmentation, campaign targeting, and communication strategy delivery

Salesforce CRM, Adobe Experience Manager (AEM), Adobe Campaign, and marketing automation platforms

Web analytics, campaign reporting, engagement data, and customer insights

Post-secondary education in Communications, Marketing, Public Relations, Journalism, Business, or a related discipline

Nice to Have

Insurance, financial services, or broker/distribution environment background

Experience managing newsletters, surveys, and integrated campaigns

Microsoft 365 applications including PowerPoint, Excel, Teams, and SharePoint

Project management and collaboration tools such as Planner or Jira

Experience coaching or mentoring team members

Responsibilities

Lead the development and execution of broker communication strategies, campaigns, and programs

Create broker-focused content and oversee newsletters and recurring communication programs

Manage the broker communications calendar across organizational initiatives

Analyze communication performance and share insights and recommendations with stakeholders and leadership

Partner with Marketing, Broker Distribution, Customer Experience, and related teams on broker engagement initiatives

Manage audience segmentation, broker distribution lists, reporting, and campaign targeting

Coach and support the Broker Communications Specialist on communication execution

📌 Broker Communications Lead (7+ years) to lead broker communication strategies and audience segmentat (Toronto)
🏢 S.i. Systems
📍 Toronto