ABG is a performance marketing agency running paid media, creative, and web for high-ticket local service brands (HVAC, roofing, med spas, dental, legal, renovation). We're hiring a Creative Director to own the creative engine end to end — from strategy and planning through the ad copy, swipe files, and landing pages that actually convert. This is a hands-on leadership role: you'll set creative direction, write copy, brief and direct a designer, and sit in front of clients as the face of ABG's creative output.

What You'll Own

- Creative strategy & planning: End-to-end creative strategy and planning across every client account — you decide what gets made, why, and in what order.
- Ad & landing page performance — Own the performance of ad creative and landing pages. You don't just produce assets — you're accountable for whether they convert, and you iterate until they do.
- Ad copywriting: Write the ad copy that pairs with landing pages — headlines, hooks, angles, offers — grounded in what's converting for each niche.
- Swipe files: Build and maintain swipe files (competitor ads, proven hooks, formats, landing page patterns) so the design team always has a sharp, current reference library to work from.
- Designer direction: Brief the designer clearly, review their output against the creative strategy, and give the direction needed to get work to a client-ready bar.
- Client-facing ownership: Present creative work,



walk clients through strategy and rationale, and field feedback directly — no account manager in between on creative matters.

What We're Looking For

- Experience: 3 years leading creative for performance marketing (agency or in-house) with direct-response ad and landing page experience.
- Performance instinct — You can look at an ad or landing page and tell us why it will or won't convert: and back it up with reasoning, not just taste.
- Copywriting — Confident, sharp writer of direct-response ad copy across formats.
- Client communication — Comfortable presenting to clients, defending creative decisions, and handling pushback without needing a script.
- Creative direction — Can direct a designer's output without doing the design yourself — you set the bar, not the pixels.
- Organized — You run swipe files, trackers, and briefs like a system, not an afterthought.

What Success Looks Like

- Creative and landing pages ship on time, on strategy, and hit performance benchmarks without anyone needing to step in.
- Clients trust you as the creative voice on their account — fewer escalations, faster sign-off.
- The designer always has a current, relevant swipe file and explicit briefs — no bottlenecks waiting on direction.
- Ad and landing page performance data feeds back into the swipe file and future creative — the system gets sharper over time.

📌 Creative Director (Toronto)
🏢 Above u0026amp; Beyond Growth
📍 Toronto