ABG is a performance marketing agency running paid media, creative, and web for high-ticket local service brands (HVAC, roofing, med spas, dental, legal, renovation). We're hiring a Creative Director to own the creative engine end to end — from strategy and planning through the ad copy, swipe files, and landing pages that actually convert. This is a hands-on leadership role: you'll set creative direction, write copy, brief and direct a designer, and sit in front of clients as the face of ABG's creative output.

What You'll Own

Creative strategy & planning: End-to-end creative strategy and planning across every client account — you decide what gets made, why, and in what order.

Ad & landing page performance — Own the performance of ad creative and landing pages. You don't just produce assets — you're accountable for whether they convert, and you iterate until they do.

Ad copywriting: Write the ad copy that pairs with landing pages — headlines, hooks, angles, offers — grounded in what's converting for each niche.

Swipe files: Build and maintain swipe files (competitor ads, proven hooks, formats, landing page patterns) so the design team always has a sharp, current reference library to work from.

Designer direction: Brief the designer clearly, review their output against the creative strategy, and give the direction needed to get work to a client-ready bar.

Client-facing ownership: Present creative work,



walk clients through strategy and rationale, and field feedback directly — no account manager in between on creative matters.

What We're Looking For

Experience: 3+ years leading creative for performance marketing (agency or in-house) with direct-response ad and landing page experience.

Performance instinct — You can look at an ad or landing page and tell us why it will or won't convert: and back it up with reasoning, not just taste.

Copywriting — Confident, sharp writer of direct-response ad copy across formats.

Client communication — Comfortable presenting to clients, defending creative decisions, and handling pushback without needing a script.

Creative direction — Can direct a designer's output without doing the design yourself — you set the bar, not the pixels.

Organized — You run swipe files, trackers, and briefs like a system, not an afterthought.

What Success Looks Like

Creative and landing pages ship on time, on strategy, and hit performance benchmarks without anyone needing to step in.

Clients trust you as the creative voice on their account — fewer escalations, faster sign-off.

The designer always has a current, relevant swipe file and explicit briefs — no bottlenecks waiting on direction.

Ad and landing page performance data feeds back into the swipe file and future creative — the system gets sharper over time.

📌 Creative Director (Toronto)
🏢 Above u0026 Beyond Growth
📍 Toronto