Description

We're looking for a detail-oriented, growth-minded E-Commerce Manager to manage our DTC and wholesale websites and drive the digital initiatives that improve customer experience, optimize performance, and support business growth. In this role, you'll own the day-to-day management of both sites while leading the projects, launches, and optimizations that keep them performing. From planning product launches and promotional campaigns, to ensuring product listings are compelling and accurate, you’ll collaborate closely with design, marketing, operations, and external partners to bring projects to life.

You’ll also play a key role in website optimization, customer behavior analysis, and conversion rate improvements, ensuring our digital presence is both seamless and impactful. This is a hands-on role where you’ll balance execution with strategy, supporting our growth into new markets, scale new platforms like TikTok Shop, and elevate the overall online shopping experience for our customers.

Key Responsibilities Launches & Digital Campaigns

Support the creation and management of the promotional calendar.

Plan and execute product launches, ensuring timelines, assets, and product information are accurate.

Implement promotional campaigns, including pricing, discounts and gifting strategies.

Collaborate with the digital team to ensure on-site content aligns with email, SMS, and paid media.

Create detailed briefs for the design team to request creative assets for homepage updates, launches, and promotions.

Product Content & Merchandising

Ensure product listings are accurate, complete, and optimized with compelling copy, images, and attributes.

Write and update website content including product descriptions, romance copy, FAQs, landing pages, and promotional messaging.

Manage product merchandising, collections, and navigation to improve discoverability and drive sales.





Collaborate with SEO team to ensure on-page optimizations are implemented for new and existing products.

Website Management & Optimization

Regularly audit both e-commerce and wholesale websites to identify opportunities for improvement.

Coordinate with external development partners to implement theme improvements and technical enhancements.

Monitor site performance and make proactive recommendations to improve speed, mobile experience, accessibility, and navigation.

Customer Insights & Conversion Rate Optimization

Track and analyze KPIs including sessions, conversions, AOV, repeat purchases, and campaign results.

Provide post-mortem reporting on seasonal campaigns and launches.

Identify conversion bottlenecks and recommend site enhancements to product pages, checkout flow, and on-site search.

Run A/B tests on product pages, checkout, and navigation to validate improvements.

Select and manage CRO tools and apply optimizations based on results.

Monitor customer behavior using GA4, Shopify Analytics, and heatmaps to inform strategy.

Team & Channel Oversight

Manage and develop two direct reports: one owning email, SMS, and loyalty, and one owning customer service.

Set priorities and goals for email/SMS, loyalty, and customer service, and ensure their work aligns with the promotional calendar, launches, and on-site experience.

Oversee email, SMS, and loyalty program execution, ensuring campaigns are on-brand, on-time, and coordinated with on-site content.

Ensure customer service is equipped with accurate product, promotion, and order information,



and use CS insights to inform site and content improvements.

Inventory & Operations

Collaborate with operations to align inventory planning with product launches and promotional calendars.

Participate in monthly inventory reviews to anticipate demand and adjust availability.

Ensure product availability accuracy across multiple international warehouses.

Growth & New Initiatives

Support growth initiatives including launching recent markets, scaling to Shopify+, and exploring new sales channels.

Manage TikTok Shop product setup, launches, promotions, and ongoing optimizations.

Who You Are

4+ years of experience in e-commerce operations, merchandising, and digital marketing, ideally in a DTC environment.

Experience managing the day-to-day functions of an e-commerce platform end to end (Shopify experience strongly preferred).

Direct people management experience (this role has two direct reports), plus a track record of leading cross-functional projects and external partners.

Strong copywriting skills for website content, product descriptions, and promotional messaging.

Analytical mindset with proficiency in Google Analytics (GA4), Excel, and other tools to interpret data and turn it into actionable strategy.

Working knowledge of email/SMS and loyalty marketing, with hands-on experience in Klaviyo or a similar ESP preferred.

Solid understanding of conversion optimization (CRO), SEO principles, and digital advertising best practices.

Strong attention to detail, organizational skills, and the ability to manage multiple priorities and deadlines across a team or set of partners.

Excellent written and verbal communication skills, comfortable presenting results and recommendations to stakeholders.

Familiarity with basic HTML/CSS for website updates is a plus.

A proactive, ownership-driven mindset and openness to learning recent tools and approaches to improve efficiency and results.

📌 E-Commerce Manager (Montreal)
🏢 DESIGNME HAIR
📍 Montreal