You’ll join Relay as a Performance Marketing Manager, who runs one of the most analytically sophisticated paid programs in the SMB fintech space — operating across paid search, paid social, publisher, CTV, and direct mail with a $2-3M monthly budget Your mission: keep Approvals growing while protecting the unit economics — the LTV-to-CAC relationship — that make every dollar of media spend defensible Own optimization and testing across paid search, YouTube, connected TV/TV and direct mail — continually reallocating budget based on Approvals and LTV:CAC signal, not just channel-level ROAS Manage our publisher channel, scaling and optimizing a portfolio of media partners to produce efficient quality approvals Build out Relay’s paid social program, bringing your own point of view on where and how it can scale Manage day-to-day relationships with Relay’s advertising and media buying vendors Partner with the Brand team to build feedback loops on how creative and video assets are performing down-funnel, translating performance data into clear creative direction Use SQL and Metabase daily to pull your own numbers, and work with data scientists on our marketing mix model to sanity-check attribution rather than taking reports at face value Flex spend allocation and creative approach across Relay’s dual acquisition motion — self-serve (PLG)



and sales-assisted — recognizing that a single playbook doesn’t work for both Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.

Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

Personal and professional growth: Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive Enjoy full health advantages from day one: no probation period required.

We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents. We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.

Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays. Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly. You’re SQL-fluent and treat attribution models (MTA, MMM, last-click) as inputs to question, not answers to accept at face value

📌 Ecommerce & Performance Marketing Director (Toronto)
🏢 Relay
📍 Toronto