Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

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General Manager The General

Manager leads store strategy, execution, and culture to deliver outstanding financial results and best-in-class Coach Service. This role partners with the Store Manager/Management Team to drive sales, clienteling, operations, and visual presentation. The GM builds and mentors high-performing teams, leverages market insights and forecasts to set goals, and executes initiatives that elevate customer experience and profitability.

The GM also serves as a leader within the district/region, providing strategic and HR support as needed. Set and track sales/productivity goals; adjust strategies based on trends and market shifts. Forecast sales, plan payroll, and align hiring plans with business needs.

Partner with leadership and corporate teams to implement operational processes and ensure product flow. Model and coach selling/service standards; lead team selling and floor leadership. Develop clienteling strategies to build long-term customer relationships and brand loyalty.

Resolve customer issues promptly with a solution-oriented approach. Recruit, onboard, and retain top talent; Evaluate performance, provide feedback,



and create development action plans. recognize and reward performance.

Own daily operations: scheduling, payroll, inventory, HR, and loss prevention. Maintain store presentation standards and ensure adherence to POS and operational policies. Utilize retail systems and reporting tools effectively. Build trusting relationships with peers and corporate partners; 3+ years as a Store Manager (luxury retail preferred); proven ability in sales strategies, clienteling, and team development. ~ Proficient in Microsoft Word, Excel, PowerPoint, and Outlook;

experience with retail systems. ~ Ability to work in a fast-paced setting, Strong English language proficiency. ~ regularly (up to 50 lbs, occasionally), to climb, bend, kneel, and maneuver sales floor and stockroom. ~ Schedule: Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. can shift gears comfortably; can comfortably handle risk and uncertainty.





Competencies for All People Managers can articulately paint credible pictures and visions of possibilities and likelihoods; will take on those who need help and further development; Building Effective Teams: Blends people into teams when needed; All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Base Pay

Range $100,000.00-$115,000.00 Tapestry will comply with minimum wage requirements and any other applicable pay laws based on city, county, and state regulations. Medical insurance ~ Dental insurance ~ Paid Paternity and Maternity leave ~ Disability insurance ~ Our Work Experience is the combination of everything that’s unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it’s our people. Our brands Spark Personal and Emotional Connections.

Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences. Our digitally powered, unified shopping journey allows our brands to become part of people’s lives—meeting them when, where, and how they choose to shop. #

📌 General Manager, Performance General Manager, Performance (Richmond)
🏢 Tapestry
📍 Richmond