Head of Media & Digital Commerce Strategy

? Location: Markham, Ontario, Canada (Onsite)

? Industry: Personal Care Product Manufacturing

? Work Setting: Onsite

Are you passionate about driving digital commerce growth, shaping omnichannel strategies, and leveraging data-driven insights to create exceptional consumer experiences at scale?

Join a forward-thinking organization where you will lead the development and execution of enterprise-wide digital commerce and media strategies. This is a high-impact leadership opportunity for a strategic professional who excels at building scalable operating models, driving commercial performance, and enabling digital transformation across complex business environments.

Key Responsibilities

Digital Commerce & Growth Strategy

- Define and lead the enterprise digital commerce operating model to drive sustainable growth across channels and customer segments.
- Develop and execute comprehensive digital commerce strategies aligned with broader business objectives.
- Establish prioritization frameworks for key brands, product portfolios, and customer opportunities.
- Translate commercial goals into scalable digital growth initiatives and actionable execution plans.
- Drive integration of digital commerce capabilities into business planning and decision-making processes.

Media Strategy & Performance Marketing
- Develop full-funnel media strategies spanning brand awareness, performance marketing, search, retail media, and customer acquisition initiatives.
- Create frameworks for media investment planning, optimization, and performance management.
- Ensure media strategies support customer engagement, revenue growth, and long-term brand objectives.
- Champion innovative approaches to audience targeting, personalization, and digital activation.

Platform Partnerships & Ecosystem Management
- Lead strategic relationships with digital platforms, media partners, and commercial ecosystem stakeholders.
- Define partnership models, governance standards, and investment frameworks that maximize business value.
- Identify opportunities for innovation through pilot programs, testing initiatives, and emerging digital capabilities.
- Align platform strategies with organizational growth objectives and evolving market trends.

Agency & Operating Model Governance
- Establish and oversee agency management frameworks, performance expectations, and service delivery standards.
- Develop integrated planning,



briefing, and collaboration processes across internal teams and external partners.
- Monitor campaign execution and ensure alignment with business objectives and performance targets.
- Drive operational efficiencies through clear governance, accountability, and performance management practices.

Analytics, Insights & Performance Management
- Define KPI frameworks that measure digital commerce, media effectiveness, customer engagement, and business performance.
- Collaborate with analytics teams to develop measurement strategies and performance evaluation methodologies.
- Establish reporting frameworks and dashboards that provide actionable business insights.
- Translate performance data into strategic recommendations that drive investment decisions and business outcomes.
- Foster a culture of data-driven decision-making across the organization.

Digital Experience & Optimization
- Define standards and best practices that enhance online product visibility, discoverability, content quality, and customer engagement.
- Develop performance scorecards and reporting mechanisms to measure execution effectiveness.
- Partner with commercial and marketing teams to identify growth opportunities and optimize customer experiences.
- Drive initiatives that improve conversion, customer satisfaction, and digital performance.

Capability Building & Organizational Development
- Develop enterprise playbooks, frameworks, and tools that standardize best practices and improve execution.
- Build governance structures that support planning, performance reviews, and operational excellence.
- Lead capability-building initiatives that enhance organizational digital maturity.
- Mentor teams and stakeholders to strengthen digital commerce, media, and analytics capabilities across the business.
- Champion a culture of continuous learning, innovation, and performance improvement.

Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Analytics, Digital Commerce, or a related field.
- Advanced degree or MBA preferred.




- 10 years of experience in digital commerce, media strategy, omnichannel marketing, or related leadership roles.
- Proven success developing and scaling enterprise operating models, governance frameworks, and growth strategies.
- Deep expertise in performance marketing, search, retail media, customer acquisition, and omnichannel commerce.
- Strong experience leading strategic initiatives and influencing senior business stakeholders.
- Demonstrated ability to drive business transformation within consumer-focused or multi-channel environments.

Preferred Qualifications
- Experience developing and managing modern agency operating models and external partner ecosystems.
- Strong analytical expertise with experience in measurement frameworks, attribution models, and performance optimization.
- Proven ability to transform complex data into actionable business recommendations.
- Experience managing strategic platform partnerships and large-scale digital investment strategies.
- Exposure to digital transformation, customer experience optimization, and commercial growth initiatives.

Key Competencies
- Strategic leadership with a robust commercial and growth-oriented mindset.
- Deep understanding of digital commerce ecosystems and omnichannel business models.
- Strong stakeholder management and executive influencing capabilities.
- Exceptional analytical and data interpretation skills.
- Experience building scalable frameworks, governance models, and operational processes.
- Strong project and program management capabilities.
- Ability to lead cross-functional teams and drive enterprise-wide alignment.
- Excellent communication, presentation, and relationship-management skills.
- Innovation mindset with a passion for continuous improvement and market-leading digital practices.

What We're Looking For
- A visionary leader who can develop and execute innovative digital commerce growth strategies.
- A commercially-driven professional with a strong focus on performance, scalability, and measurable business outcomes.
- An influential change agent capable of driving organizational adoption and transformation.
- A collaborative leader who can build strong partnerships across marketing, sales, analytics, technology, and commercial functions.
- A data-driven decision-maker who combines strategic thinking with operational excellence.

📌 Head of Media & Digital Commerce Strategy (Markham)
🏢 SoTalent
📍 Markham