Head of Sales Location: Mostly Remote, Canada

Travel: Occasional travel (3-5 times per year) throughout North America for industry conferences and company events About Fence & Deck Marketers

Fence & Deck Marketers is a rapidly growing digital marketing agency built exclusively for fence and deck contractors.

We help contractors across North America generate qualified leads and build more profitable businesses through websites, SEO, paid advertising, automation, and strategic consulting.

Our industry focus has helped us build an exceptional reputation, a team of 26 full-time professionals, approximately 70 clients, and a client churn rate below 2%. Now we are looking for an experienced sales leader to help us reach the next stage of growth. The Opportunity

We are looking for a hands-on Head of Sales who is excited to do more than manage a team.

This is a player-coach position for someone who can personally lead sales conversations, close new business, coach our existing sales team, improve our systems, and build a high-performing sales department.

You will work directly with the founder and have meaningful authority over how our sales department operates. You will take ownership of an established sales function, make it significantly better, and grow into the leader of a larger sales organization.

What You Will

Own

Lead strategy calls with qualified fence and deck contractors

Understand each prospect’s business, goals, challenges, and growth opportunities

Recommend the right combination of services, present proposals, navigate objections, and close new business

Coach and develop our sales team through call reviews, pipeline reviews, and deal strategy sessions

Improve discovery calls, strategy calls, scripts, follow-up processes, and objection handling

Establish sales KPIs, performance dashboards, accountability systems, and accurate revenue forecasts

Improve conversion rates, pipeline velocity, average contract value, and CRM usage





Work with marketing to improve lead quality, messaging, offers, and funnel performance

Determine which conferences, trade shows, and industry events the company should attend

Represent Fence & Deck Marketers at events throughout North America

Develop relationships with contractors, manufacturers, associations, and referral partners

Help recruit, onboard, and develop additional salespeople as the company grows What We Are Looking For

At least seven years of B2B sales experience, including experience leading or developing salespeople A proven history of personally closing consultative, high-value services

Experience selling digital marketing, SaaS, consulting, professional services, or another recurring service

Strong leadership skills without losing the desire to sell

Confidence working directly with business owners and senior decision makers

Experience improving sales processes, conversion rates, and revenue performance

Strong understanding of marketing funnels, lead qualification, and revenue attribution

Experience with CRM systems, sales dashboards, forecasting, and performance reporting

Excellent communication, coaching, organization, and follow-through A valid passport and the ability to travel throughout North America How Success Will Be Measured

New monthly recurring revenue

Sales conversion rates and average contract value

Qualified pipeline value and pipeline velocity

Forecasting accuracy and sales team performance

Marketing, conference, and partnership-generated revenue

If you are an accomplished salesperson who wants the authority to build, lead, improve, and sell, we would like to hear from you.

Why Join

Fence & Deck Marketers?

You will have the authority to shape the sales department, influence company strategy, and see a direct connection between your work and company growth.

You will represent an established agency with a solid reputation, clear industry specialization, documented client results, and very low churn. As FDM expands, this position can grow into the leader of a larger sales organization.

📌 Head of Sales (Canada)
🏢 Fence and Deck Marketers
📍 Canada