Head of Sales

Location: Mostly Remote, Canada

Travel: Occasional travel (3-5 times per year) throughout North America for industry conferences and company events

About Fence & Deck Marketers

- Fence & Deck Marketers is a rapidly growing digital marketing agency built exclusively for fence and deck contractors.
- We help contractors across North America generate qualified leads and build more profitable businesses through websites, SEO, paid advertising, automation, and strategic consulting.
- Our industry focus has helped us build an exceptional reputation, a team of 26 full-time professionals, approximately 70 clients, and a client churn rate below 2%. Now we are looking for an experienced sales leader to help us reach the next stage of growth.

The Opportunity

- We are looking for a hands-on Head of Sales who is excited to do more than manage a team.
- This is a player-coach position for someone who can personally lead sales conversations, close new business, coach our existing sales team, improve our systems, and build a high-performing sales department.
- You will work directly with the founder and have meaningful authority over how our sales department operates. You will take ownership of an established sales function, make it significantly better, and grow into the leader of a larger sales organization.

What You Will Own

- Lead strategy calls with qualified fence and deck contractors
- Understand each prospect’s business, goals, challenges, and growth opportunities
- Recommend the right combination of services, present proposals, navigate objections, and close new business
- Coach and develop our sales team through call reviews, pipeline reviews, and deal strategy sessions
- Improve discovery calls, strategy calls, scripts, follow-up processes, and objection handling
- Establish sales KPIs, performance dashboards, accountability systems, and accurate revenue forecasts
- Improve conversion rates, pipeline velocity, average contract value, and CRM usage
- Work with marketing to improve lead quality,



messaging, offers, and funnel performance
- Determine which conferences, trade shows, and industry events the company should attend
- Represent Fence & Deck Marketers at events throughout North America
- Develop relationships with contractors, manufacturers, associations, and referral partners
- Help recruit, onboard, and develop additional salespeople as the company grows

What We Are Looking For

- At least seven years of B2B sales experience, including experience leading or developing salespeople
- A proven history of personally closing consultative, high-value services
- Experience selling digital marketing, SaaS, consulting, professional services, or another recurring service
- Strong leadership skills without losing the desire to sell
- Confidence working directly with business owners and senior decision makers
- Experience improving sales processes, conversion rates, and revenue performance
- Strong understanding of marketing funnels, lead qualification, and revenue attribution
- Experience with CRM systems, sales dashboards, forecasting, and performance reporting
- Excellent communication, coaching, organization, and follow-through
- A valid passport and the ability to travel throughout North America

How Success Will Be Measured

- Current monthly recurring revenue
- Sales conversion rates and average contract value
- Qualified pipeline value and pipeline velocity
- Forecasting accuracy and sales team performance
- Marketing, conference, and partnership-generated revenue
- If you are an accomplished salesperson who wants the authority to build, lead, improve, and sell, we would like to hear from you.

Why Join Fence & Deck Marketers?

- You will have the authority to shape the sales department, influence company strategy, and see a direct connection between your work and company growth.
- You will represent an established agency with a strong reputation, clear industry specialization, documented client results, and very low churn. As FDM expands, this position can grow into the leader of a larger sales organization.

📌 Head of Sales (Canada)
🏢 Fence and Deck Marketers
📍 Canada