At The Armour Group Limited, we are committed to excellence, professionalism, integrity, and achieving high-quality results.

The Armour Group

Limited is one of Atlantic Canada’s leading hospitality, development, and construction companies. With more than 50 years of history, our multi-generational practice is dedicated to the principles of excellence and guided by a mandate to create a “sense of place” through our work.

The company is unique in its integrated approach to concept design, development, construction, and the internal management of real estate assets. We continue our proud history of carefully designing, developing, constructing, and operating some of the region’s most iconic buildings and businesses, including Muir Hotel, Delta Hotels by Marriott Dartmouth, Barrington Hotel, Freehand Hospitality, Historic Properties, Westway and Park Place corporate campuses, and Kings Grove.

The Armour Group

Limited is seeking a Senior Manager of Revenue Strategy to lead portfolio-wide revenue strategy, forecasting, and performance analysis across our hospitality assets. This role is responsible for translating complex revenue, market, and financial data into clear insights and actionable recommendations for General Managers and senior leaders. The successful candidate will bring a highly analytical, commercially focused approach to pricing, demand planning, channel strategy, profitability analysis, and long-range revenue optimization.

Job Accountabilities

· Lead the revenue strategy for hospitality portfolio, developing and executing short- and long-term strategies that maximize rooms revenue, RevPAR, profitability, and market share across all properties.

· Provide strategic oversight of inventory, pricing, restrictions, channel performance, and demand management to ensure optimal availability, rate positioning, and revenue capture across transient, group, corporate, and catering segments.

· Partners with General Managers, property leadership, sales, reservations, and brand teams to align revenue strategies with business objectives, market conditions, brand standards, and owner expectations.

· Lead weekly revenue meetings, quarterly business reviews, forecasting discussions, and performance planning, providing transparent insight, recommendations,



and accountability for revenue outcomes.

· Analyze revenue, sales, market, STR, brand, and third-party data to identify trends, risks, need periods, and profit opportunities; translate insights into actionable strategies for senior leaders and property teams.

· Oversee the development of weekly, period, and long-range forecasts, including rooms and catering revenue by segment, to support budgeting, staffing, operational planning, and financial decision-making.

· Ensure revenue management systems, reservation platforms, reporting tools, eCommerce channels, promotions, and distribution strategies are used accurately, consistently, and effectively across the portfolio.

· Lead the annual and preliminary budgeting process for each hotel, supporting revenue targets, performance assumptions, and strategic growth plans.

· Drive continuous improvement by challenging existing processes, strengthening reporting practices, improving system adoption, and identifying innovative opportunities to increase revenue and profitability.

· Manage, coach, and develop the Revenue Analyst, providing day-to-day leadership, performance guidance, professional development, and support for departmental priorities. Core Competencies:

· Strategic minded revenue leader with the ability to translate market intelligence, demand trends, and performance data into actionable revenue strategies.

· Highly analytical, with advanced ability to interpret complex revenue, sales, forecasting, segmentation, STR, brand, and distribution data to identify risks, opportunities, and performance drivers.

· Strong business acumen and financial discipline, with the ability to connect revenue strategy to profitability, budgeting, forecasting, and long-term portfolio performance.

· Confident communicator and influential partner who can advise senior leaders, General Managers, sales teams,



and property leadership with clear insights, recommendations, and accountability.

· Advanced proficiency with revenue management systems, reservation platforms, reporting tools, eCommerce channels, and third-party market intelligence platforms.

· Demonstrated ability to lead through ambiguity, prioritize competing business needs, and make sound decisions in a fast-paced, multi-property environment.

· Collaborative leadership style with a commitment to coaching, developing talent, strengthening processes, and fostering continuous improvement across teams.

Qualifications & Experience:

· Post-secondary education in Finance, Business, Commerce, Hospitality Management, Economics, Data Analytics, or a related field; equivalent experience will be considered.

· 5 to 7 years of progressive experience in revenue management, financial analysis, commercial strategy, hospitality analytics, or a related analytical leadership role.

· Strong analytical and financial modelling skills, including experience with forecasting, variance analysis, profitability analysis, scenario planning, and performance diagnostics.

· Advanced Excel skills and the ability to work with complex data sets, interpret trends, and translate insights into clear recommendations for General Managers and senior leaders.

· Hospitality, hotel revenue management, or multi-property portfolio experience is strongly preferred.

· Experience with STR, PMS, RMS, Opera, brand reporting systems, business intelligence tools, or similar market intelligence platforms is considered an asset. What's in it for you?

Comprehensive Health and Dental Benefits

Employer RRSP plan

· Paid vacation days

Paid sick days

Employee Assistance Program

Continuing education support

Discounts at selected Freehand restaurants

Discounts at GoodLife Fitness

Access to on-site fitness facilities

Opportunity for internal career growth

Working along side a collaborative team of likeminded individuals Qualified applicants are invited to submit their resume and cover letter to [email protected].

The Armour Group

Limited is an equal opportunity employer. While we thank all applicants, only those selected for an interview will be contacted.

📌 Human Resources Manager (Halifax Regional Municipality)
🏢 The Armour Group
📍 Halifax Regional Municipality