Who We Are

At 4Refuel we believe that our people are our greatest asset. We’re dedicated to fostering a vibrant workplace culture where every employee feels valued, engaged, and inspired to contribute their best. We are proud to have achieved an employee engagement score of 93%, paired with our superior safety culture, 4Refuel was recently awarded a prestigious WSIB honor, winning ‘Canada’s Best Health & Safety Culture’.

Among other notable achievements, 4Refuel has also been recognized as: Excellent Place to Work, Canada’s Safest Employers, and Best Workplaces for Women from a Great Place to Work Canada.

As Canada’s largest and most experienced mobile refueller, 4Refuel has dominated the direct-to-equipment market for over 25 years and ranks among the country’s largest fuel buyers.

What you will do

An Inside Sales - Outbound Lead Generator is responsible for generating new business by territory prospecting and lead generation. We are seeking a high energy, organized and self-motivated individual who will initiate outbound prospect calls, qualifying their needs, and setting appointments for Outside Account Managers.

Location: Remote

You will be responsible for: Meet and exceed daily and monthly activity targets including outbound dials, connections, and appointment bookings

Meet and exceed monthly and annual quota for Gross Margin on New Business

Proactively generate leads through various techniques, includes telephone cold calling, email, social media, and mail distribution.

Provide prompt telephone/email follow up to leads from all sources and properly document and track results

Utilizing variety of industry specific databases, search for potential prospects that meet 4Refuel ideal prospect profile, qualify and set Fuel Consultant appointments for A/B prospects

Build and maintain a knowledge base to become an expert on 4Refuel capabilities and services. Study our value proposition as part of your sales presentation





Utilize CRM to track all pertinent information related to the opportunity and effectively manage lead generation in assigned territory

Participates in training opportunities to enhance and maintain personal and service offering knowledge. Participate in ongoing improvements to call scripting and objection handling Skills & Abilities: A high energy, self-starter who can effectively work within a strong team culture

1 to 2 years’ experience in value-add, solution-based selling or related direct sales background with proven history of quota over achievement

Excellent verbal (via telephone) and written(via email) communication skills Strong listening skills and presentation skills

Strategic sales capabilities with the ability to build strong rapport, establish trust and credibility through a consultative approach, and balance assertive sales follow up calls without being over aggressive

Strong organization and time management skills, able to plan your day to achieve daily activity expectations

Bachelor’s Degree or Diploma in Business Administration, Marketing or Communications or a related field

Strong computer processing skills (Word, Outlook, Internet) and experience with Salesforce

You will be highly motivated, energetic and seek the challenges & rewards of supporting a great value add service & reaching your potential 4Refuel welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

We are committed to diversity at 4Refuel, to building and sustaining a diverse and inclusive workforce and as an equal opportunity employer we encourage applications from all qualified individuals. 4Refuel does not discriminate against applicants based on genders, races, national and ethnic origins, religions, ages, sexual orientation, marital and family status, and/or mental or physical disabilities.

This job posting is for an existing vacancy

📌 Inside Fuel Consultant - Lead Generator (Calgary)
🏢 4Refuel
📍 Calgary