Position Overview Datamars is seeking a highly motivated Territory Sales Representative (Contractor) to manage and grow livestock business across Western Canada. This role will work closely with distribution partners, retail dealers, livestock producers, and feedlot operators to increase sales across the Datamars livestock portfolio—including livestock identification, Animal Health Delivery Systems (AHDS), electric fencing, and livestock weighing systems. A strong field presence is essential, including regular feedyard visits and hands‑on support across the territory.

This role requires extensive travel, including overnight trips, to ensure strong customer engagement and to drive sell‑through at the distributor and dealer levels.

Territory Coverage

Primary responsibility includes Western Canada, with regular travel required throughout the region. Territory expectations (further discussed in interview):

Southern Alberta: Majority of business; frequent travel required

Northern Alberta: Periodic coverage

Saskatchewan: Quarterly visits Key Responsibilities 1.

Territory Sales

Development

Grow sales across all Datamars livestock categories:

Livestock identification (tags)

Animal Health Delivery Systems (syringes, applicators)

Electric fencing solutions

Livestock weighing systems

Develop strong relationships with livestock producers, feedlots, veterinarians, and retail dealers

Identify and pursue new business opportunities within the territory 2.

Distribution Partner

Management

Work closely with distribution partners and dealer networks to expand category presence

Provide training, product education, and field demonstrations for distributor sales teams

Support merchandising, in‑store promotions, and product positioning





Drive sell‑through performance with distributors and dealers to ensure product movement and retail success 3.

Customer

Support & Field Presence

Conduct regular feedyard visits as part of consistent field presence across the territory

Maintain routine in‑person visits with livestock producers, veterinarians, and key accounts

Provide technical support, product training, troubleshooting, and equipment set‑up as needed

Assist with product trials, demonstrations, and on‑site installations

Gather and share customer feedback, market trends, and competitive insights 4.

Territory

Planning & Reporting

Maintain comprehensive territory plans and customer visit schedules

Provide timely updates on sales activity, pipeline opportunities, and territory performance

Coordinate with internal teams on product availability, logistics, and customer requirements

Use Microsoft Office tools (Excel, Outlook, Word, PowerPoint) for reporting, planning, and presentations Qualifications Required

5+ years of experience in agricultural sales, livestock production, or animal health

Robust knowledge of the Canadian livestock industry

Ability and willingness to travel extensively across Western Canada, including overnight stays

Strong communication skills and ability to build trusted relationships

Proficiency in Microsoft Office Suite (Excel, Outlook, Word, PowerPoint)

Highly self‑driven, organized, and able to work independently Key Competencies

Territory sales growth

Distributor relationship management

Livestock industry knowledge

Customer relationship development

Field sales execution What Success Looks Like

Strong relationships with distribution and dealer partners

Consistent sell‑through growth across identification, AHDS, fencing, and weighing categories

High adoption of Datamars livestock products across the territory

Strong field presence demonstrated through regular feedyard and producer engagement

📌 Livestock Territory Sales Representative (Alberta)
🏢 Datamars
📍 Alberta