Take charge of marketing at Fresh Tracks Canada as the Marketo Lifecycle Marketing Operations Manager. This role is ideal for someone who thrives in a hybrid setting and possesses extensive technical expertise. The position requires a seasoned skilled with 5-7 years in marketing operations, tasked with driving the Marketo platform and executing high-impact campaigns.
You will be responsible for campaign architecture, system integration with Salesforce, and utilizing AI tools to streamline processes and enhance effectiveness in meeting business objectives. Key Responsibilities:
- Architect, build, and QA email campaigns in Marketo
- Lead email production and automation across programs
- Monitor system health and resolve integration issues
- Analyze and optimize campaign performance metrics
- Ensure compliance with marketing communication regulations Requirements:
- 5-7 years in marketing operations or CRM roles
- Expertise in Marketo and Salesforce integration
- Strong API management skills for system connectivity
- High data literacy for reporting and insights
- Detail-oriented with a focus on QA and campaign success Shape the future of marketing operations with your leadership at Fresh Tracks Canada.