Job Title: PPC Analyst Team: Marketing Reports To: Director, Digital Marketing Location: Toronto, Ontario or Quebec, Brossard Employment Type: Permanent Full-Time About 123Dentist At 123Dentist, we are building one of Canada’s leading dental support organizations, backing a growing network of more than 475 practices with data-driven marketing, operational excellence, and a patient-first approach. With over 7,000 team members nationwide, our Digital Marketing team plays a critical role in driving patient acquisition and growth across every market we serve.

About The Role As PPC Analyst, you will be the cornerstone of paid digital performance across the 123Dentist network. Working closely with Regional Marketing Managers and reporting to the Director, Digital Marketing, you will own the planning, execution, and ongoing optimization of paid advertising campaigns for both 123 Corporate and Legacy clinics across Canada. This is a hands-on, high-impact role.

You will manage Google and Meta ad accounts, conduct keyword research, perform audience targeting, and use data to continuously improve campaign performance and ROI. You will also collaborate with internal teams and external agencies, helping to guide and elevate the quality of paid media work across the network. We are a data-driven organization, and this role is central to that.

If you are a curious, self-starting paid media professional who loves digging into performance data and turning insights into action, this role is built for you. What You’ll Do Own the creation, maintenance, and ongoing health of Google Ads and Meta Ads accounts across the 123Dentist network

Conduct in-depth keyword research,



ad grouping, audience targeting, and account setup for new and existing campaigns

Perform ongoing campaign optimization including audience expansion, bid management, and data modelling to maximize effectiveness and ROI

Proactively monitor campaign results, analyze key metrics, and make strategic recommendations to improve performance

Set up tracking and reporting frameworks to analyze website analytics, PPC initiatives, and campaign outcomes, including third-party aggregating reporting tools

Provide PPC input on clinic reports and campaign forecasting

Collaborate with internal departments and external agencies to guide and strategically advise on paid media execution

Stay current on industry best practices, emerging technologies, and platform updates, and apply them to day-to-day operations What You Bring Education & Qualifications Degree in Business, Marketing, or a relevant field, or equivalent industry experience

2 or more years of experience managing Google Ads campaigns

2 or more years of experience managing paid campaigns across the Meta Ads Network

Google Ads Certification

Meta Ads Certification

Solid understanding of performance marketing, conversion,



and online customer acquisition for brick-and-mortar businesses Required Skills & Abilities Strong analytical skills, including proficiency with Google Analytics (GA4), and the ability to translate complex data into clear, actionable insights

Hands-on experience with Google Ads, Google Tag Manager, Facebook Business Manager, HubSpot, and CallRail

Proficiency with Google Sheets, Docs, Slides, and G-Suite

Experience with Looker Studio, Airtable, Asana, Notion, HotJar, or Mailchimp is an asset

Strong written and verbal communication skills in both English and French. Detail-oriented and highly organized, with the ability to manage multiple campaigns and deadlines simultaneously

Team-oriented team player who can work effectively across internal teams and external agency partners

Adaptable and comfortable in a fast-paced, dynamic marketing environment

Curious, open-minded, and genuinely passionate about digital marketing and continuous improvement Why Join 123Dentist? Manage paid media at real scale across one of Canada’s largest dental networks

Work in a data-driven team that values insight, experimentation, and continuous improvement

Collaborate with Regional Marketing Managers and agency partners across the country

Be part of a growing national marketing team with real room to develop your career

Join an organization where your work has a direct and measurable impact on growth 123Dentist is an equal opportunity employer. We are committed to an inclusive, barrier-free recruitment process and work environment. Accommodations are available on request for candidates taking part in all aspects of the selection process.

📌 PPC Analyst (Toronto)
🏢 123Dentist
📍 Toronto