Role Overview

This role leads Hengtong's sales growth in the Canadian market, with a primary focus on the power and telecommunications industries — covering power utilities, transmission & distribution (T&D;) contractors, telecom operators, ISPs, and cable distributors.

Key Responsibilities

Develop and execute the regional sales strategy for Canada, achieving annual revenue and margin targets across power cable (LV/MV/HV) and optical fiber & cable product lines;

Identify, develop, and maintain key accounts in the power and telecom sectors, including utilities, telecom operators, ISPs, EPC contractors, and cable distributors;

Track utility grid expansion, renewable energy, broadband/FTTH, and 5G infrastructure projects in Canada; build and manage the project-based sales pipeline;

Lead opportunity qualification, bidding, contract negotiation, and order fulfillment follow-up;

Monitor Canadian market trends, competitor activities, and regulatory/certification requirements for the power and telecom cable industry (e.g., CSA, UL), and provide regular market intelligence reports to headquarters;

Coordinate with HQ technical, product, and supply chain teams to deliver pre-sales support, technical proposals, and customized cable solutions;

Represent Hengtong at industry exhibitions and trade shows in North America's power and telecom sectors (e.g., DISTRIBUTECH, IEEE PES events) to enhance brand visibility;

Ensure timely payment collection and manage credit risk in compliance with company policies;





Support the setup of local channel partnerships or distribution networks in the power and telecom segments as the business scales.

Qualifications

Required

Bachelor's degree or above in Electrical Engineering, Power Engineering, Telecommunications, Business, or a related field;

5+ years of B2B sales experience in the power or telecommunications industry — power cable, electrical equipment, T&D; products, optical cable, or telecom infrastructure strongly preferred;

Solid understanding of the Canadian power utility and telecom markets, including key players, procurement processes, and project bidding practices;

Proven track record of winning project-based or framework orders with utilities or telecom operators;

Strong negotiation, communication, and presentation skills with the ability to engage C-level stakeholders;

Fluent in English (written and spoken); willing to travel frequently within Canada and occasionally internationally;

Self-motivated, results-oriented, and able to work independently with HQ in a different time zone.

Preferred

Existing customer resources or channel networks with Canadian utilities, telecom operators, or cable distributors;

Experience with renewable energy (wind/solar), grid modernization, or broadband/FTTH projects;

Experience working for or with Chinese multinational manufacturers;

Mandarin Chinese proficiency is a robust plus;

MBA or PMP certification is an asset.

📌 Regional Sales Account Manager (Toronto)
🏢 Hengtong Group
📍 Toronto