Marketing Lead

Job Summary The Marketing & Community Outreach Coordinator is responsible for cultivating meaningful relationships within our community, executing local marketing initiatives, boosting sales and growing awareness for Chick-fil-A Heartland. This role serves as the bridge between our restaurant and the surrounding community, creating opportunities to increase guest engagement, support sales growth, and demonstrate Chick-fil-A's commitment to care and hospitality.

The ideal candidate is highly strategic, relational, organized, creative, and passionate about caring for others whilst increasing brand awareness. They have a heart for the community and a desire to create memorable experiences that win hearts every day.

Responsibilities:

Community Engagement & Partnerships

- Building and maintaining relationships with local schools, sports organizations, businesses, non-profit organizations, and community leaders
- Identifying opportunities for catering, brand promotion/sponsorships, fundraising events, community gatherings, and local partnerships
- Representing Chick-fil-A Heartland at community events and find networking opportunities
- Coordinating donations, food contributions, and community outreach initiatives
- Tracking community involvement efforts and evaluate their impact

Local Store Marketing

- Developing and executing a local marketing calendar aligned with restaurant goals and calendar
- Planning and executing in-restaurant promotions, events, and community activations
- Identifying opportunities to increase traffic during key dayparts, with a focus on catering and off-peak periods
- Collaborating with the leadership team to create campaigns that drive sales and guest engagement
- Measure the effectiveness of marketing initiatives and adjust strategies based on results

Catering Growth & Sales Development

- Identifying and pursuing new catering opportunities with local businesses, schools, healthcare facilities, and community organizations
- Building and maintaining relationships with catering guests to encourage brand loyalty
- Coordinating catering sampling, outreach visits, and promotional initiatives
- Tracking leads, follow-up activities, and catering growth opportunities

Digital Presence & Brand Storytelling





- Assisting in planning, creating, and scheduling engaging social media content for social media and digital platforms (Instagram, Facebook, TikTok, etc.)
- Capturing stories, photos and moments that showcase the restaurant's hospitality, team culture and community impact
- Ensuring all marketing materials align with Chick-Fil-A Heartland's brand standards
- Monitoring community trends and identifying opportunities for relevant engagement

Event Coordination

- Planning and executing community events, restaurant celebrations, family nights and promotional experiences
- Coordinating logistics, supplies, team support, and event communication
- Ensuring every event reflects Chick-Fil-A Heartland's standard of exceptional hospitality and values

Administrative & Strategic Responsibilities

- Maintaining records of sponsorships, donations, community contacts and marketing results
- Managing marketing supplies and promotional materials
- Creating monthly reports summarizing community outreach efforts, partnerships and results
- Managing the marketing budget responsibly and seeking opportunities for maximum impact

Qualifications

- Post-secondary education in Marketing, Business, Communications, Public Relations, Event management, or a related field is preferred
- Minimum 1-3 years of experience in marketing, community outreach, event planning, sales, hospitality or a related field preferred
- Experience in creating and executing marketing strategies and campaigns
- Experience in the restaurant, hospitality, retail or customer service industry is an asset
- Experience using design and content creation softwares (eg Adobe, InDesign, Canva etc) is an asset
- Familiarity with social media platforms, content creation and digital marketing strategies
- Demonstrated ability to analyze results and use data to improve marketing efforts

Skills & Competencies





- Exceptional written and verbal communication skills
- Strong interpersonal skills with the confidence to engage with the community
- Highly organized with the ability to manage multiple projects, timelines and events simultaneously
- Creative, proactive and solutions-oriented mindset
- Ability to work independently while collaborating effectively with the restaurant leadership team
- Strong attention to detail and commitment to delivering exceptional experiences
- Comfortable working flexible schedule, including evenings and weekends.
- Valid driver's license and reliable transportation are an asset.

Why Choose Us

- Flexible hours: We will work with you to arrange your work schedule to honor other commitments like family, school and sports
- Closed Sundays: All Chick-fil-A restaurants are closed on Sundays so you can have a day of rest with family and friends
- Work directly with the Chick-fil-A operator: The Operator is an independent business person, responsible for the operations of the restaurant, who invests time in his or het employees teaching them important business skills for the future
- Competitive pay and development opportunities: Along with a competitive pay cheque, you will work in a nurturing environment where you will learn valuable business and people skills
- A Great Work Culture: Here at Chick-fil-A Heartland, we consider Team members to be more than just employees. You will be a highly valued part of our team. Our high retention rate is a proof that team members really enjoy working at Chick-Fil-A Heartland

Additional Benefits at Chick-Fil-A Heartland

- Employee meal discounts
- Team members exclusive outings and events
- Goodlife membership
- Rewards and tokens of appreciation
- Applicable Bonuses

Additional Information

- This posting is for an immediate, current vacancy.
- The base hourly rate for this position is CAD $20.00 – $25.00. In addition, this role is eligible for a competitive bonus structure tied to achieving specific metrics.
- At Chick-fil-A Heartland, all candidate applications are reviewed directly by our team. We do not use artificial intelligence (AI) to screen, assess, or select candidates.

📌 Sales and Marketing Lead (Mississauga)
🏢 Chick-fil-A
📍 Mississauga