Senior Brand Leader

Location: Markham, Ontario, Canada (Hybrid)

A leading consumer goods organisation is seeking an experienced Senior Brand Leader to drive brand strategy, commercial performance, and long-term growth within its marketing team. This leadership role is responsible for developing brand vision, delivering financial and market share objectives, and leading cross-functional teams to execute innovative marketing initiatives.

The successful candidate will combine strong commercial acumen with strategic marketing expertise, people leadership, and experience managing end-to-end brand performance.

Key Responsibilities

Brand Strategy & Growth

- Develop and execute long-term brand vision and strategic growth plans.
- Lead cross-functional teams to deliver multi-year business objectives and financial targets.
- Identify new market opportunities and develop initiatives to drive sustainable brand growth.
- Build annual business plans that increase consumer engagement, market penetration, and profitability.

Brand Management & Marketing
- Lead the execution of integrated marketing campaigns, including advertising, packaging, promotions, and product launches.
- Evaluate campaign effectiveness and optimise marketing performance.
- Partner with professional marketing teams to align short- and long-term brand strategies.
- Manage relationships with creative, media, PR, and external agency partners.

Commercial Leadership
- Own full Profit & Loss (P&L;) performance, forecasting, budgeting, and financial planning.
- Collaborate with Sales, Customer Strategy, Finance, Supply Chain, Regulatory, and Demand Planning teams to deliver commercial objectives.




- Support strategic customer initiatives and key business partnerships.
- Analyse market trends, consumer insights, and competitive activity to inform business decisions.

Leadership & Team Development
- Lead, coach, and develop direct reports to build a high-performing marketing team.
- Identify and develop future leadership talent.
- Foster collaboration across internal and external stakeholders while driving continuous improvement.

Requirements
- Bachelor's degree in Business, Marketing, Sales, or a related field.
- Minimum 5 years' progressive marketing experience .
- Proven people management experience.
- Demonstrated ownership of full P&L; management and commercial performance.
- Strong strategic planning and brand management experience.
- Excellent communication, stakeholder management, and influencing skills.
- Ability to manage multiple priorities within a fast-paced environment.

Preferred Experience
- Experience within Consumer Packaged Goods (CPG), FMCG, consumer healthcare, beauty, skincare, or over-the-counter products.
- Strong understanding of integrated marketing, advertising, media planning, and agency management.
- Experience with digital marketing strategy and contemporary marketing channels.
- Knowledge of recent product development and innovation processes.
- Strong analytical, financial, and forecasting capabilities.
- Experience using consumer research and market insights to shape business strategy.
- Demonstrated ability to solve complex business challenges and drive innovation.

This is an excellent opportunity for a commercially minded marketing leader to shape brand strategy, lead high-performing teams, and deliver measurable business growth within a leading consumer products environment.

📌 Senior Brand Leader (Markham)
🏢 SoTalent
📍 Markham