Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets.

Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Geotab is seeking a Senior Integrated Marketing Manager who will act as the strategic architect and execution lead for Geotab’s major market-facing moments. The projects will vary in scope, complexity, and affected business area.

As a Senior Integrated Marketing Manager, your key area of responsibility will be establishing and driving a scalable integrated marketing strategy with cohesive and compelling market activation. You will be responsible for orchestrating cross-functional collaboration amongst Marketing teams to align GTM efforts, developing cohesive narratives that elevate market perception, and managing the end-to-end execution of marketing launches. You will need to work closely with Geotab's Marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), Strategic Communications, and external creative agencies and vendors.

In addition, the successful candidate will have strong analytical and project management skills with an ability to identify needs, develop effective solutions, and manage projects through completion. Lead the end-to-end strategy and execution for major marketing and product launches,



transitioning the organization from ad-hoc releases to a predictable cadence that aligns with revenue and market drivers. Act as the central “quarterback” for ensuring frictionless execution across marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), to deliver unified campaigns that accelerate the pipeline.

Partner with Strategic Communications and Product Marketing to craft high-level themes into compelling, solution-based market narratives. Design campaigns that specifically target the early stages of the buyer journey (Awareness/Consideration), utilizing new microsites and digital channels to capture research traffic, and influence mid and bottom funnel to improve the "Lead" to "Closed Won" ratio. Integrate AI-driven tools and strategies into plans to dominate share of voice in critical categories and positively influence Geotab’s sentiment and visibility against competitors in Large Language Models (LLMs).

Manage relationships with external creative agencies and vendors to support campaign scale, ensuring high-quality asset production. 8-10 years of proven experience in an integrated marketing role, preferably within a B2B SaaS organization. Bachelor’s degree in Marketing or a related field; a preferred certification in marketing or a related discipline is an asset. Technical competence using workflow tools like Jira, Google Workspace, and familiarity with AI tools (e.g., Demonstrated success in marketing campaign narrative and strategy development through to execution with measurable outcomes.

Previous experience in telematics, connected transportation, or B2B IT/Software industry marketing is highly valued. Strong project management skills with the ability to identify needs, develop effective solutions,



and manage projects through to completion. Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Competitive medical and dental perks Retirement savings program *The above are offered to full-time permanent employees only At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work.

When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings.

Join us and help reshape the future of technology! We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together.

We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected] submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy.

This also includes equity with other team members and alignment with local market data. 104,400 — $135,700 CAD #

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