8275 Trans Canada Route B110, Saint-Laurent, QC H4S 0B6, Canada Posted Friday, July 24, 2026 at 10:00 AM CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland, Germany and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game.

Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream. We’re looking for passionate players who share our core values and will help us become THE industry leader!

The Senior Brand

Manager is responsible for leading the development and execution of CCM Hockey's global brand strategy, ensuring all consumer touchpoints deliver a consistent, compelling, and differentiated brand message. This role drives the integration of consumer insights to inform content, social media, communications, and digital media to strengthen brand equity, deepen consumer engagement, and accelerate business growth. As a key member of the global marketing team, the Brand Sr Manager translates business objectives into impactful marketing programs that connect authentically with hockey players, fans, and culture around the world.

Brand

Creative - Lead the development and execution of CCM's global content strategy, ensuring all content supports brand objectives, seasonal priorities, and key business initiatives.

Social

Media - Lead CCM's global social media strategy and execution, building meaningful consumer engagement while growing brand relevance and reach.



Lead the strategic development of seasonal marketing concepts and product storytelling frameworks that connect innovation, performance, and hockey culture. Champion a consumer-centric culture by generating actionable insights that inform brand strategy, product development, and marketing effectiveness.

Bachelor's degree in Marketing, Business, Communications, or a related field. 8–12 years of progressive marketing experience with a focus on brand marketing, integrated marketing, content strategy, or consumer engagement. Deep understanding of brand strategy, consumer marketing, and integrated communications. Expertise in content development, social media strategy, creator marketing, and digital engagement.

Solid knowledge of media planning, performance measurement, and consumer journey optimization. Strong understanding of product marketing and go-to-market planning. Ability to balance creativity with commercial and business objectives.

Data-driven mindset with a focus on continuous improvement and measurable results.

Experience leading multi-channel marketing initiatives within consumer, sporting goods, apparel, lifestyle, or performance brands. Integrated marketing team leadership driving business results while promoting team and individual development. Demonstrated success developing and executing integrated brand campaigns across content, social, communications, and media channels. Bilingual (English & French) is preferred. Global or multi-market marketing experience preferred.

Sporting

Goods industry experience an asset. Travelling (Approx. 15-20%) involved during key time periods to cover content creation and shoots along with key GTM/Business meetings Competitive salaries, including a performance-based bonus program. Full range of group insurance benefits (medical, dental, vision, life, etc.) Group retirement pension plan with employer matching (up to 5% of base salary). 3 weeks of vacation per year prorated as of your start date.

Free gym at the head office. Fun social events throughout the year. 8275 Trans Canada Route B110, Saint-Laurent, QC H4S 0B6, Canada #

📌 Senior Manager: Social Media and Content Marketing (Quebec City)
🏢 CCM Hockey
📍 Quebec City