Senior Marketing Manager, Acquisition – Digital Investing

14-Month Contract | Hybrid (3 Days Onsite) | Toronto, ON

Start Date: August 2026

Extension & Permanent Opportunity Potential - yes

Pay Rates:

- T4 - $38.92
- INC - $44.18

What You'll Be Doing

Drive Acquisition & Growth Marketing

- Develop and execute acquisition marketing strategies that increase awareness, engagement, client acquisition, and assets under management.
- Create end-to-end marketing roadmaps, business cases, and go-to-market plans supporting InvestorLine growth objectives.
- Lead integrated campaigns across digital channels, leveraging customer insights, market research, and performance data.
- Own campaign delivery from strategy through execution, approvals, launch, optimization, and reporting.
- Develop audience segmentation and targeting strategies to maximize campaign effectiveness.
- Monitor and report on key performance metrics including traffic, applications, account openings, assets, conversions, and ROI.
- Partner with creative and media agencies to produce compelling customer-facing campaigns and content.

Lead Enterprise Growth Initiatives
- Drive InvestorLine enterprise growth programs and strategic marketing initiatives.
- Collaborate across Wealth Management, Product, Sales, Analytics, and Digital teams to identify new growth opportunities.
- Develop customer-centric value propositions and growth strategies that strengthen InvestorLine's market position.
- Translate business goals into scalable marketing programs that deliver measurable results.

Optimize Performance & Innovation
- Analyze campaign performance and recommend optimizations based on data-driven insights.
- Identify opportunities to improve marketing efficiency, campaign effectiveness, and customer experience.




- Lead testing strategies including creative, offer, audience, and channel optimization initiatives.
- Champion innovation and continuous improvement across acquisition marketing activities.

Build Strong Partnerships
- Manage relationships with internal stakeholders, external agencies, vendors, and cross-functional teams.
- Present campaign performance, strategic recommendations, and business cases to senior leadership.
- Collaborate with analytics, digital, product, legal, compliance, and privacy teams to ensure successful campaign delivery.

What We're Looking For

Required Experience

- 6 years of progressive marketing experience, including at least 3 years focused on acquisition, demand generation, growth marketing, or performance marketing.
- Proven experience leading end-to-end marketing campaigns from strategy through execution and optimization.
- Strong background in digital marketing, customer acquisition, and revenue growth initiatives.
- Experience developing go-to-market strategies, promotional campaigns, and customer growth programs.
- Ability to manage multiple projects simultaneously in a quick-paced, matrixed environment.

Preferred Experience
- Financial Services, Wealth Management, Investing, Banking, FinTech, or other regulated industry experience.
- Experience working with agency partners and external vendors.
- Exposure to digital investing products, brokerage platforms, or wealth management solutions.

Key Skills

- Acquisition & Growth Marketing
- Product Marketing
- Go-To-Market Strategy
- Demand Generation
- Digital Media Strategy
- Campaign Management
- Customer Segmentation & Targeting
- Performance Analytics & Reporting
- SEM, SEO & Programmatic Media
- Competitive Analysis
- Budgeting & Forecasting
- Creative Development
- Stakeholder Management
- Agency Management
- Executive Communication

📌 Senior Marketing Manager (Toronto)
🏢 Swoon
📍 Toronto