About MoveSmart Rentals MoveSmart Rentals is a Canadian leasing-services company helping property owners market rental properties, attract qualified tenants, and navigate the leasing process with greater speed, visibility, and support. The business brings together property marketing, listing coordination, lead generation, digital tools, customer communication, and leasing support within one service model. As MoveSmart Rentals expands into additional markets, we are investing in a more advanced marketing function capable of driving property-owner acquisition, strengthening the brand, improving local visibility, and supporting long-term growth across Canada.

The Position

MoveSmart Rentals is looking for a Vice President of Marketing to take ownership of the company’s marketing strategy, customer-acquisition engine, brand growth, and marketing infrastructure. This is a senior leadership position for someone who has built and managed complex marketing functions across several markets, customer groups, campaigns, or business lines. The person hired will be responsible for creating a more structured and measurable marketing organization.

This includes deciding how work is prioritized, how campaigns are developed, how budgets are allocated, how leads are tracked, how teams are organized, and how performance is connected to customers and revenue. The role will oversee property-owner acquisition, paid advertising, local-market growth, content, social media, SEO, reputation, public relations, partnerships, creative production, reporting, AI, automation, and marketing technology. We are not looking for someone whose experience is limited to campaign management or one marketing channel.

We need an executive who can build the full marketing function and hold it accountable for business results. Areas of Leadership The Vice President Of Marketing Will Be Responsible For Property-owner acquisition across multiple Canadian markets

Paid campaigns across Google, Meta, LinkedIn, YouTube, TikTok, and other relevant platforms

Lead-generation funnels, landing pages, remarketing, and conversion improvement

Social media, content planning, publishing, and community engagement

Video, photography, design, copywriting, testimonials, and other creative production

SEO, local search, location pages, citations, backlinks, reviews, and Google Business Profiles

Brand reputation, review growth, public complaints, and negative-review response

Public relations, partnerships, awards, media, events, podcasts, and thought leadership

Marketing dashboards, lead reporting, attribution, budget management, and customer-acquisition performance

Internal, offshore, freelance, agency, and project-based marketing resources

CRM workflows, automation, AI tools, analytics, websites, and marketing software

Brand consistency, public messaging, customer trust, and quality assurance Responsibilities Develop and lead the overall marketing strategy for customer acquisition, market growth, brand visibility, and reputation

Build a clear operating structure for campaign requests, planning, production, approvals, launches, reporting, and performance review

Create consistent standards for brand messaging, creative quality, public communication, and customer-facing materials

Lead paid-media strategy and determine how advertising budgets are allocated across platforms, audiences, markets, and campaigns

Improve the quality of property-owner leads, booked consultations, conversion rates, and customer-acquisition costs

Establish clear reporting from initial inquiry through qualified lead, booked appointment, signed customer, active listing, and revenue

Create strong working relationships between marketing, sales, leasing operations, customer service, finance, and technology

Lead content, social media, video, creative, SEO, local search, PR, reputation, and partnership initiatives

Develop repeatable marketing plans for launching and growing new cities and service areas

Improve search visibility, Google rankings, reviews, brand awareness, and public trust in target markets





Partner with technology and CRM teams to improve forms, tracking, lead routing, call tracking, landing pages, follow-up automation, and attribution

Use AI, automation, and marketing software to improve speed, output, accuracy, reporting, and cost efficiency

Manage and evaluate media buyers, designers, writers, editors, SEO specialists, social media resources, analysts, PR support, and marketing coordinators

Oversee external creators and partners, including videographers, photographers, influencers, event teams, podcast teams, and agencies

Build executive reporting that clearly shows advertising spend, qualified leads, appointments, conversions, acquisition costs, SEO growth, reviews, and revenue impact

Balance priorities across markets, departments, leadership requests, campaigns, launches, and growth initiatives

Recruit, train, coach, and evaluate members of the marketing team

Address weak performance, missed deadlines, inefficient spending, tracking problems, inconsistent messaging, and quality concerns

Present leadership with clear findings, risks, recommendations, resource requirements, and growth opportunities Experience And Qualifications Minimum 10 years of progressive marketing experience

At least 5 of those years must have been in a senior marketing leadership role

Relevant senior roles may include Vice President of Marketing, Chief Marketing Officer, Head of Marketing, Marketing Director, Head of Growth, or a comparable position

Senior experience must include direct ownership of strategy, budgets, team performance, execution, and measurable business outcomes

Experience managing marketing across several markets, brands, business units, customer segments, or client accounts

Strong experience in performance marketing, lead generation, service-based marketing, agency operations, or multi-location growth

Experience managing remote, offshore, freelance, agency, and project-based resources

Strong paid-advertising experience across Google, Meta, LinkedIn, YouTube, TikTok, retargeting, landing pages, funnels, and conversion tracking

Strong understanding of lead quality, customer acquisition, attribution, sales conversion, budget optimization, and revenue reporting

Experience connecting marketing activity to CRM data, booked appointments, signed customers, active listings, or revenue

Strong SEO and local-search experience, including Google Business Profiles, location pages, citations, backlinks, reviews, content, and ranking improvement

Experience managing reputation, public complaints, negative reviews, review-generation programs, PR, media, awards, events, and brand credibility

Strong understanding of brand positioning, public messaging, creative direction, customer trust, and customer perception

Experience working with developers, CRM teams, website teams, automation specialists, analysts, and technology vendors

Strong practical experience using AI, automation, and software to improve marketing productivity and decision-making

Experience managing marketing budgets, team output, campaign performance, acquisition costs, and business results

Experience building marketing processes, reporting systems, approval structures, playbooks, and quality controls

Strong leadership, communication, organization, decision-making, and accountability skills

Ability to work successfully in a fast-moving, founder-led environment

Ontario or GTA-based candidates are preferred

Ability to attend meetings, shoots, events, planning sessions, and launches in Vaughan when required Experience That Would Be Especially Relevant Real estate, rentals, leasing, property management, brokerage, or home services

Lead generation for property owners, investors,



or high-consideration service customers

Multi-city or multi-location growth

Building local-market launch strategies

Improving lead quality and sales conversion

Managing marketing for service businesses with strong reputation requirements

Agency leadership or responsibility for managing outside agencies

Building distributed or offshore marketing teams

CRM implementation and end-to-end marketing attribution

Referral, partnership, community, and event marketing

National or regional brand expansion

Reputation recovery or review-growth programs Who We Are Looking For You are a senior marketing leader who knows how to turn strategy into a reliable operating function. You understand that success is not measured by activity alone. More posts, more clicks, and more inquiries only matter when they produce qualified property owners, booked appointments, signed customers, listings, and revenue.

You know how to build teams, assign ownership, create reporting, control budgets, and establish standards without becoming involved in every individual task. You are comfortable managing internal staff, offshore resources, freelancers, agencies, creators, technology, AI, and automation within one coordinated structure. You can identify weak performance quickly, challenge poor decisions, improve accountability, and keep marketing focused on business priorities.

You also understand the importance of trust in a property-services business. Brand reputation, reviews, public communication, local visibility, and customer experience are treated as core growth drivers.

How Performance Will Be Measured

Success in this role will include: A consistent and predictable flow of qualified property-owner leads

Better visibility into how marketing activity converts into customers, listings, and revenue

Improved lead quality and appointment conversion

Controlled customer-acquisition costs

Stronger paid-media performance across target markets

Successful launches and growth in recent cities and service areas

Improved Google rankings, local visibility, reviews, and reputation

Clear and consistent brand messaging

Higher-quality creative and content output

Reliable campaign planning, deadlines, approvals, and reporting

Clear responsibilities and accountability across the marketing team

Effective use of internal, offshore, freelance, agency, and project-based resources

Practical use of AI and automation to increase efficiency

Better alignment between marketing, sales, operations, technology, and leadership

Clear executive recommendations supported by useful data Earnings and Incentive Plan This role offers an annual base salary of up to C$160,000, depending on the candidate’s experience, qualifications, leadership background, and the scale of the marketing teams and budgets they have previously managed.

The successful candidate will also be eligible to earn up to C$60,000 annually through a performance-based leadership incentive.

The incentive is intended to reward measurable commercial impact, including improvements in customer acquisition, conversion performance, marketing efficiency, brand visibility, market expansion, team productivity, and the development of scalable marketing systems.

At full achievement, total annual compensation may reach C$220,000.

The final compensation package will reflect the candidate’s senior marketing leadership experience, history of managing complex teams and budgets, multi-market or multi-brand background, and demonstrated ability to build marketing operations that produce reliable business results.

Work Arrangement This is a hybrid position.

The Vice

President of Marketing will be expected to attend the Vaughan office when needed for leadership planning, strategy meetings, campaign launches, shoots, partnerships, events, and other important business initiatives. This is an opportunity to build the marketing function behind a growing Canadian leasing-services company and directly influence customer acquisition, local-market expansion, brand reputation, and long-term growth.

📌 VP of Marketing Operations (Toronto)
🏢 MoveSmart Rentals
📍 Toronto