Maximize user engagement as a Gaming Lifecycle Marketing Lead at Zynga, focusing on lifetime value through innovative strategies. Collaborate with cross-functional teams to create compelling customer experiences.
In this pivotal role at Zynga, you'll manage lifecycle programs designed to retain players and enhance their gaming experience. Your efforts will directly influence the strategies across multiple game genres while you lead and mentor a team of Lifecycle Specialists. A passion for gaming and strong analytical skills are essential for success.
Key Responsibilities:
• Oversee and manage a team of Lifecycle Specialists
• Set objectives aligned with business goals for game growth
• Plan and analyze A/B tests for campaign improvement
• Drive collaboration with production and marketing teams
• Report on campaign performance and insights
Requirements:
• Bachelor’s degree in relevant field
• 3+ years experience in Lifecycle Marketing
• 1+ year managerial experience
• Familiarity with various CRM platforms
• Ability to thrive in a fast-paced setting
Bring your marketing expertise and enthusiasm for games to Zynga, enhancing how players connect with our titles.
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📌 Zynga Gaming Lifecycle Marketing Lead (Toronto)
🏢 Zynga
📍 Toronto