Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you! Role We are seeking a Manager, Lead Engagement who wakes up every day with one mission: optimizing the lead funnel to maximize quality and conversion . This role is the engine behind our revenue growth—responsible for analyzing performance at every stage of the funnel, identifying gaps, and implementing strategies that improve lead quality, speed, and conversion rates. Responsibilities You will partner closely with Marketing and Sales to ensure campaigns generate high quality leads and that every lead is subsequently nurtured effectively and efficiently to achieve desired conversion targets. If you thrive on digging into data, diagnosing performance issues, and driving measurable improvements, this is the role for you. Lead Funnel Optimization Oversee end‑to‑end lead lifecycle from capture to nurture to conversion. Track and analyze funnel performance metrics (lead volume, MQL‑to‑SQL conversion, velocity, pipeline contribution). Identify bottlenecks and work cross‑functionally to improve lead quality and accelerate movement through the funnel. Develop and refine lead scoring models to prioritize high‑value prospects. Performance Analysis & Reporting Collaborate with the analytics team to conceptualize, build, and maintain dashboards to monitor KPIs across the funnel. Conduct root‑cause analysis on under‑performing segments and recommend corrective actions. Deliver actionable insights to Marketing and Sales leadership to influence campaign strategy and resource allocation. Report on lead volume, quality,



conversion rates, and ROI impact, along with key insights, trends and forecasting to performance targets. Strategic Partnership Collaborate with Marketing to optimize campaign targeting and lead generation strategies. Work closely with Sales to ensure timely follow‑up and effective lead handling to drive optimal conversion. Act as a trusted advisor to both teams on improving funnel efficiency, conversion and reporting, leveraging subject matter expertise and deep data analysis to gain alignment on the proposed course of action. Technology & Process Excellence Administer and optimize CRM and marketing automation platforms for seamless lead flow. Evaluate and implement new tools to enhance lead management and reporting capabilities. Ensure data integrity and compliance with governance standards. Qualifications Bachelor’s degree in Business, Marketing, or related field. 5+ years in lead management, sales operations, or marketing operations. Proven expertise in funnel optimization and conversion improvement. Advanced knowledge of CRM systems (Salesforce, HubSpot) and marketing automation platforms. Robust understanding of system integrations and data flow between marketing and sales platforms. Superior analytical skills with experience diagnosing performance issues and implementing solutions.



Excellent communication and stakeholder management abilities. Preferred Skills Experience with lead scoring models, attribution reporting, and funnel analytics. Familiarity with B2B sales cycles and demand generation strategies. Proficiency in BI tools (Tableau, Power BI) and SQL for advanced analysis. Success Metrics Funnel conversion rates improve quarter over quarter. Lead quality metrics consistently exceed benchmarks. Marketing and Sales teams view you as the go‑to expert for performance optimization. Reporting delivers actionable insights that directly influence revenue growth. Position Pay Range $98,316.00 – $135,183.75 CAD annually. Pay is determined based on selected candidate’s experience and qualifications within the role’s compensation grade. Diversity, Equity and Accessibility Medcan is dedicated to employment equity, diversity and inclusion. We strive to ensure all staff have a fair opportunity to participate and succeed at work. If contacted for an employment opportunity, please advise your Talent Acquisition Specialist if you require accommodation. AI Use Disclosure – Recruitment at Medcan Medcan uses artificial intelligence tools to support the screening and assessment of candidates as part of a fair, transparent, and inclusive hiring process. These tools assist our Talent Acquisition team but do not make final hiring decisions. All decisions are reviewed and made by our hiring teams to ensure fairness and alignment with Medcan’s values. If you have questions about how your application is assessed, please contact Medcan’s Talent Acquisition team at #J-18808-Ljbffr

📌 Manager, Lead Engagement - C$98,316 - C$135,183 A Year (Toronto)
🏢 MEDCAN
📍 Toronto