Shape Hootsuite's demand generation landscape as the Global Lead. Craft and execute strategies that enhance demand creation, targeting multiple market segments with precision.
In this senior-level role, you will manage integrated programs that address the unique needs of Enterprise and Mid-Market customers. This position emphasizes collaboration with sales and marketing teams to translate insights into effective campaigns, while balancing the creation of demand and acceleration within the pipeline. Understanding market signals will be key to your strategy.
Key Responsibilities:
• Execute coordinated demand generation programs aligned with business goals
• Optimize funnel performance for increased conversion rates




• Use intent and engagement data to guide marketing actions
• Collaborate with sales to refine account-based marketing efforts
• Create joint campaigns with strategic partners
Requirements:
• Senior-level experience in B2B demand generation
• Proven ability in managing integrated programs
• Familiarity with account intelligence platforms
• History of partnership marketing success
• Robust problem-solving and communication skills
Elevate Hootsuite's marketing strategy by leading innovative demand generation initiatives.
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📌 Global Demand Generation Lead Hootsuite (Vancouver)
🏢 Hootsuite
📍 Vancouver