Elevate customer journeys as Phoenixs Senior Lifecycle Marketing Manager in Toronto. Lead creative strategies to drive engagement, retention, and lifetime value in a collaborative, on-site environment.

Phoenix is seeking an experienced Lifecycle Marketing Manager to join our dynamic Marketing team. This senior role focuses on creating a seamless customer experience through full-funnel marketing initiatives. You will play a pivotal part in driving customer loyalty and activating long-term relationships by optimizing engagement across various touchpoints.

Key Responsibilities

- Own lifecycle marketing strategy from onboarding to churn prevention
- Develop multi-channel campaigns including Email and SMS
- Segment customer base to deliver personalized messaging




- Manage automated workflows using Klaviyo for funnel guidance
- Create dashboards to track retention, churn, and customer value

Requirements

- 5+ years in DTC or B2C Lifecycle Marketing
- Proficient in Klaviyo and data-driven marketing strategies
- Strong leadership experience in cross-functional team management
- Familiarity with Figma and design tools preferred
- Analytical skills for performance reporting and optimization

Drive customer engagement and retention at Phoenix, building the future of healthcare in Canada.

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📌 Lifecycle Marketing Manager at Phoenix (Toronto)
🏢 Bilinguallink
📍 Toronto