Amazon's Global International Shopping team is seeking an App Marketing Lead to drive paid app marketing, app installs, and engagement across 200+ countries. This role covers three business lines: Amazon Bazaar, Amazon Exports, and Amazon Prime International.

Key Responsibilities

Own and drive paid app marketing strategies to grow app installs and engagement, collaborating with partner teams to launch integrated cross-funnel campaigns

Develop marketing investment frameworks, customer segmentation, positioning, and competitive differentiation

Define paid app and App Store marketing channel strategies within SVP-level Go-To-Market (GTM) plans for current programs and features

Build and maintain detailed paid marketing playbooks and experimentation plans aligned with product roadmaps

Set up reporting mechanisms to communicate performance and manage marketing P&L; for Amazon Bazaar, Amazon Exports, and Amazon Prime International

Collaborate with strategic channel and product partners to establish scalable AI-optimized marketing strategies

Report channel performance and growth to senior and C-Suite leaders weekly

Basic Requirements





4+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building and optimizing multiple, simultaneous marketing campaigns

Experience managing or working within cross-functional marketing and creative teams

Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

Experience across affiliate marketing, PPC, SEM and social media advertising

Preferred Qualifications

Experience in multi-territory campaign management

Experience in digital marketing and content production timelines and process

Demonstrated experience leveraging generative AI tools to enhance workflow efficiency

Experience identifying opportunities to integrate AI solutions into products and services

Compensation $67,000 – $111,800 CAD annually. Total compensation may include sign‑on payments and RSUs. Benefits include health insurance (medical, dental, vision), RRSP, DPSP, and paid time off.

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📌 App Marketing Lead, WW International and Prime Shopping (Vancouver)
🏢 Amazon
📍 Vancouver