Director, Omni-channel Marketing (North America)

As one of the only CPG companies headquartered in Canada, Maple Leaf Foods offers a rare marketing career advantage: the chance to shape strategy at the centre, not execute from a satellite office. This role is our North American Omni-channel leader, a visible, high‑impact mandate with the latitude to design growth strategy, mobilize cross‑functional leaders, and build a team of world‑class executors.

The Opportunity

Own the development and execution of profitable growth strategies grounded in the 3Cs (Consumer/Customer, Competitors, Company) and the 4Ps (Product, Price, Promotion, Placement). Partner closely with experts in Category, Revenue Growth Management, and Brand to lead our growth agenda across the US and Canada, accelerating incremental revenue and profit growth by owning the end‑to‑end path‑to‑purchase growth engine across physical retail and digital commerce.

Translate brand strategy into measurable conversion in the moments that matter—search, shelf, PDP, promo, cart, checkout, and repeat. Evolve shopper marketing into a unified omnichannel capability that connects brand building, performance, and retail execution to deliver sustainable, profitable growth.

Omnichannel transformation on both the consumer and retailer side is driving the need for this role: shopping decisions increasingly happen before the store (search, social, retailer apps, ratings & reviews, what’s on deal, subscriptions/auto‑refill) and will increasingly be influenced by algorithms and agents, not just traditional marketing levers. Winning requires best‑in‑class content, data, and always‑on optimization, not just flyers and displays.

Snapshot of a Day‑in‑the‑Life

1. Omnichannel Strategy & Planning (North American leadership)
Lead and develop the Omnichannel Marketing team to deliver industry‑leading programs across in‑store and digital channels, ensuring every major brand initiative is translated into a cohesive retail conversion plan across physical and digital touchpoints.
2. Digital Commerce & eRetail Excellence
Own the digital shelf: PDP quality, content compliance, imagery, claims, nutrition, FAQs, and comparison content. Lead search and browse optimization, drive ratings and reviews strategy in partnership with Communications, Legal, and Consumer Engagement. Build scalable playbooks for pure‑play and omni‑channel retailers and platforms.
3. Retailer Media & Performance Activation
Lead retailer media strategy: objectives, targeting approach, measurement, and test‑and‑learn roadmap. Orchestrate closed‑loop plans tying media investment to commercial outcomes, including ROI/ROAS, profit‑aware attributed sales, new‑to‑brand sales, share, household penetration, and incrementality. Ensure creative and content are fit‑for‑format across sponsored products,



display, video, shoppable, and off‑site.
4. In‑store Shopper Marketing (Integrated with digital)
Own shopper platforms: POS, merchandising, displays, promo storytelling, and seasonal programs. Integrate in‑store activation with digital and retail media channels: QR where useful, app offers, loyalty ecosystems, and click‑and‑collect moments.
5. Measurement, Insights & Optimization
Establish the omnichannel scorecard and operating rhythm, tracking share of search, PDP conversion, ROI/ROAS, incrementality, distribution, promo effectiveness, repeat, and reduction of non‑working cost/waste/fees. Deliver a single source of truth for performance reporting and post‑mortems in partnership with Finance, Sales, and Category, turning learning into action.
6. Leadership & Organizational Impact
Lead and develop a high‑performing Omnichannel Marketing team across the US and Canada, setting clear priorities, raising the performance bar, coaching talent, and serving as a unifying leader across Brand, Sales, Category, Finance, and agency partners.

What You’ll Bring

- Strong foundation in shopper marketing with modern capability in eCommerce, retailer media, quick commerce, and effective use of AI‑enabled tools.
- Proven ability to design strategy and lead change—grounded in the 3Cs and 4Ps—and translate it into retailer‑ready activation.
- High‑impact people leader with experience building, inspiring, and developing world‑class executors across disciplines.
- Commercially fluent: comfortable with data, dashboards, testing, and trade‑offs; able to connect decisions to incremental revenue and profit.
- Exceptional communicator (written and verbal) with the ability to influence and align senior stakeholders.
- Experience operating across Canadian shopper/retail environments (USA experience is an additional asset).
- Highly organized, able to manage multiple priorities and thrive in a fast‑paced environment.
- Strong craft and conversion instincts; able to make a message sell in each setting, digital and physical.

What We Offer at Maple Leaf Foods

- Being part of a high‑performance, people‑focused company committed to sustainable protein across North America.
- Inclusive company culture and a work environment that keeps our people secure, rewards excellence, and empowers everyone to learn and contribute.
- Competitive Health and Wellness perks, flexibility for mental health and wellbeing,



starting on the first day of employment.
- Defined Contribution Pension Plan with company matching, starting on the first day.
- Learning and development opportunities, workshops, speaker series, and resources for skill growth.
- Comprehensive tuition reimbursement for eligible degrees, diplomas, professional certification, or trades programs.
- Support for community impact with up to two paid volunteer days annually.

About Us

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability. We are committed to reducing food insecurity in Canada and building a more sustainable future.

We are one of the only food companies in Canada to set science‑based targets and are a global food company with approximately 10,000 team members operating sites in 20+ Canadian locations, with additional locations in the U.S. and Mexico, and doing business in Asia.

A Diverse and Inclusive Work Environment

Championing diversity and inclusion is critical to advancing our purpose and vision. We build, invest in, recognize, and reward remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice.

We Embrace a Strong, Values‑Based Culture

- Doing What’s Right
- Shared Value
- High Performance
- Diverse and Inclusive Teams
- Disciplined Decision Making
- Our Accountability
- Intense Curiosity
- Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at [email protected].

The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job‑related knowledge, and other organizational requirements. For part‑time roles, salaries are adjusted according to scheduled hours. In addition to base salary, this role is eligible to participate in Maple Leaf’s annual short‑term incentive plan.

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

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📌 Director, Omni-channel Marketing (North America) Mississauga - Financial Dr., ON 7/6/2026
🏢 Maple Leaf Foods
📍 Mississauga