Lead impactful website strategies with tbk in London, Ontario, a hybrid role designed for seasoned professionals skilled in conversion optimization and data analysis.
In this senior position, you’ll drive website strategy from discovery to launch and beyond. Your expertise in conversion funnels, competitive audits, and content architecture will ensure every project exceeds expectations. You will guide the team through stakeholder interviews and create actionable plans that align with client goals and business objectives.
Key Responsibilities:
• Conduct comprehensive stakeholder interviews and competitive audits
• Develop conversion strategies based on data-driven insights
• Create sitemaps and wireframes focused on user experience




• Collaborate with design and development teams throughout projects
• Measure post-launch performance and iterate on strategies
Requirements:
• 8+ years in website strategy, preferably in an agency setting
• Proven ability to diagnose and fix conversion issues
• Solid knowledge of content strategy and information architecture
• GA4 certification and experience with measurement frameworks
• Ability to manage projects while ensuring strategic integrity
Embrace a unique opportunity to shape brand strategies and optimize conversions at tbk.
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📌 Senior Website Strategist at tbk (London)
🏢 tbk Creative
📍 London