Drive personalized client experiences with Scotiabank as a Senior Manager, focusing on impactful engagement strategies and business objectives. This Toronto-based role demands expertise in MarTech and product management.
As Senior Manager, you will contribute to the Canadian Banking Personalization team by defining and executing the roadmap for personalization capabilities. Your experience in client engagement and strong knowledge of platforms like Adobe AEP will be crucial. Collaborate closely with Marketing, Digital, and Analytics teams to drive measurable outcomes in client engagement, experience quality, and revenue growth.
Key Responsibilities:
• Define the personalization capabilities roadmap aligned to client engagement goals
• Translate business needs into explicit execution-ready requirements




• Own and manage product backlog for prioritization and feasibility
• Lead personalization delivery across digital and marketing channels
• Track performance against success measures and business objectives
Requirements:
• 7–10+ years in product management or MarTech roles
• Experience with personalization and engagement platforms
• Strong understanding of campaign lifecycle management
• Proven record in multi-team environments
• Strong communication and stakeholder management skills
Lead the transformation of client experiences through personalized strategies at Scotiabank.
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📌 Senior Manager of Personalization Strategy (Toronto)
🏢 Scotiabank
📍 Toronto