- Prospecting & Territory Development: Research target accounts within assigned territories and verticals
- Identify decision-makers using LinkedIn, ZoomInfo, Salesforce, and other prospecting tools
- Build and maintain targeted prospect lists
- Keep account information accurate and current in Salesforce
- Outbound Execution: Execute daily outbound prospecting at consistently high activity levels through cold calling and voicemail campaigns
- Personalized email outreach and structured follow-up sequences
- LinkedIn engagement
- Trade show, event, and marketing campaign follow-up
- Referral outreach
- Opportunity Qualification: Conduct first-level qualification of every prospect to establish facility type, energy profile, and operational characteristics
- Utility / ISO market
- Decision-making process and stakeholders
- Interest level, timing, and fit with Rodan Energy solutions
- Meeting Generation: Coordinate calendars with the assigned BDD to schedule discovery calls, virtual meetings, facility visits, and executive introductions
- CRM Discipline: Maintain complete Salesforce hygiene, documenting all calls, emails, notes, activities, next steps, contact information, and opportunity status — updated daily, without exception
- Team Partnership: Review weekly priorities with the assigned BDD
- Build target account lists and support marketing campaigns
- Follow up after trade shows and events
- Identify expansion opportunities within existing account

Requirements

- 1–3 years in sales, SDR, inside sales,



business development, or a customer-facing role
- Outbound cold-calling experience preferred
- CRM experience (Salesforce preferred); familiarity with sales engagement tools is a plus
- Excellent verbal and written communication with a professional phone presence
- Strong organization, time management, and attention to detail
- Persistence, coachability, and the ability to manage multiple priorities.

Core Competencies

Demonstrates expertise in outbound prospecting, utilizing tools like Salesforce and LinkedIn for effective territory development and account management. Solid communication and organizational skills are essential for coordinating meetings and maintaining accurate CRM records.

Highest-signal resume keywords

- Outbound Cold-Calling Experience
- Salesforce CRM Proficiency
- Lead Qualification Skills
- Excellent Verbal And Written Communication
- Strong Organization And Time Management

ATS Optimization Keywords

Hard Skills

- Prospecting
- Lead Qualification
- Account Management
- Sales Engagement Tools
- Cold Calling
- Email Outreach
- CRM Documentation
- Data Accuracy
- Market Research
- Follow-Up Sequences

Soft Skills

- Persistence
- Coachability
- Attention To Detail

Industry Keywords

- Business Development
- Sales Development Representative
- Customer-Facing Role
- Utility Market
- ISO Market

Tools & Technologies

- Salesforce
- LinkedIn
- ZoomInfo

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📌 Sales Development Representative (Calgary)
🏢 Jobtailor
📍 Calgary