Join Relay as a Demand Generation Specialist, where your efforts will directly influence partner engagement within the accounting sector. This collaborative and execution-focused position drives growth through hands-on marketing initiatives.
In this role, you will design and execute targeted campaigns while liaising with key stakeholders across departments. You’ll be instrumental in building awareness for Relay’s services and generating qualified leads through innovative programs. Engage in activities that create real impact and help shape our growth trajectory.
Key Responsibilities:
• Develop and execute demand generation programs targeting accountants
• Work closely with Marketing and Sales teams on campaign execution
• Oversee events and logistics during partner conferences




• Experiment with and optimize multiple demand channels
• Foster awareness of the partner program through strategic initiatives
Requirements:
• 2-4 years of experience in a B2B demand generation role
• Proficient with executing digital demand gen strategies
• Passion for event planning and field marketing work
• Knowledge of sales processes like MQLs and SQLs
• Experience in quick-paced company settings is advantageous
Your expertise will be critical in driving Relay's mission to empower small businesses.
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📌 Demand Generation Expert for Relay's Growth (Toronto)
🏢 Relay Fi
📍 Toronto