At Loblaw Digital, we build the best, most innovative online grocery shopping and eCommerce experiences from our Downtown Toronto office. This 18‑month contract offers a chance to join Canada’s #1 online grocery service and help customers shop, receive, and enjoy groceries in ways that fit their lives.

Responsibilities

- Own and evolve lifecycle marketing strategies across key customer journeys, including onboarding, activation, engagement, retention, reactivation, and loyalty.
- Work with the Senior Marketing Specialist to develop growth, product, and lifecycle marketing strategies that drive customer acquisition, retention, engagement, and lifetime value.
- Identify growth opportunities through customer behavior analysis, segmentation, and lifecycle performance insights.
- Develop testing roadmaps and experimentation frameworks to continuously improve customer engagement, retention, and conversion performance.
- Partner with Marketing Automation and CRM teams to bring lifecycle campaigns to market and ensure communications are deployed accurately and efficiently.
- Support the development and execution of email, push and other customer communication programs.
- Brief creative and media teams and manage feedback and approval processes with stakeholders.
- Collaborate cross‑functionally with teams across the organization such as Analytics, Creative, Digital Product, Operations, Merchandising, and other Marketing teams to align marketing initiatives with overall business objectives.
- Leverage analytics teams across the business, utilize data to understand business performance, as well as support the implementation of campaigns leveraging data.
- Identify performance gaps and formulate targeted campaigns and offer strategies to address deltas effectively.
- Analyze customer trends, campaigns, and business performance data to generate actionable recommendations.

Qualifications

- 3+ years of experience in Growth Marketing, CRM, Lifecycle Marketing, Retention Marketing,



or a related discipline.
- Experience developing customer lifecycle strategies and segmentation across Acquisition, CRM, Loyalty, and Retention.
- Understanding of digital marketing and eCommerce principles and best practices.
- Proven experience using data and analytics to drive marketing decisions and business outcomes.
- Experience working with CRM and marketing automation platforms such as MoEngage, Salesforce Marketing Cloud, Braze, Adobe Campaign or similar.
- Growth mindset – you know there’s always a better way to do things and are willing to disrupt yourself or the status quo, customer‑obsessed with an entrepreneurial spirit.
- Robust attention to detail, highly organized, able to prioritize multiple projects while working effectively and independently in a fast‑paced environment.
- Experience developing testing strategies, experimentation frameworks, and performance measurement plans.
- Strong stakeholder management and communication skills, with the ability to influence cross‑functional partners.
- Comfortable using and learning a variety of marketing technology tools for deployment and analytics.

How You’ll Succeed

At Loblaw Digital, we seek great people who model our values, are authentic, and build trust and connections. We keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Employment & Compensation

- Employment type: Full time
- Type of role: Temporary with Benefits (Fixed Term)
- Salary: $60,000.00 – $82,500.00 per year (may vary with experience and location)

Loblaw Digital recognizes Canada’s diversity as a source of national pride and strength. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. Compliance with laws and our Code of Conduct is paramount.

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📌 Specialist, Growth Marketing - Online Grocery - 18 Month Contract (Toronto)
🏢 Loblaw Digital
📍 Toronto