Step into an impactful role with Zynga as a Senior Manager of Lifecycle Marketing. Lead strategic initiatives and team performance across diverse game genres while building customer engagement.

Zynga is seeking a Senior Manager to oversee Lifecycle Marketing efforts, managing a team of specialists and driving data-driven strategies. You will plan and execute marketing initiatives that enhance player retention and engagement for popular games like FarmVille and Zynga Poker. This position emphasizes cross-functional collaboration and alignment with broader business objectives for maximum effectiveness.

Key Responsibilities:



• Manage and develop a skilled team of Managers/Specialists • Strategize and oversee LCM across multiple game genres • Drive customer engagement through effective nurture programs • Set team and individual goals aligned with business objectives • Analyze data to drive insights and recommendations

Requirements: • Bachelor’s degree with 5+ years in CRM or Lifecycle Marketing • 2+ years managing people with proven leadership skills • Proficient in HTML, SQL, and CMS tools like Braze • Deep knowledge of customer engagement metrics • Expertise in email marketing and deliverability best practices

Lead Zynga's marketing efforts while fostering a culture of innovation and fun in a energetic gaming environment. #J-18808-Ljbffr

📌 Senior Lifecycle Marketing Manager at Zynga (Toronto)
🏢 Zynga
📍 Toronto