Elevate Definity as the AVP of Digital Marketing Operations. This hybrid role leads digital strategy, customer experience, and marketing technology advancements. Definity seeks an cutting-edge leader to build its digital marketing function and drive marketing performance.

With over 10 years in marketing, including a minimum of 4 in senior roles, you will transform the digital marketing strategy and operational model. You will also collaborate with teams to enhance customer experience, ensuring all efforts align with business goals. Key Responsibilities:
Establish a robust digital lead generation strategy
Oversee UX, CRO, and digital channel quality
Design a content program for enhanced online discovery
Build operational systems for seamless campaign execution
Track vital performance metrics and provide insights Requirements:
10+ years in marketing and communications
4+ years in a senior leadership capacity
Robust hands-on experience with MarTech ecosystems
Proven track record in AI and search optimization
Bachelor’s degree in Marketing or related field Lead digital marketing innovation at Definity, focused on analytics, customer insights, and performance enhancement.

📌 Digital Marketing Operations Leader Definity Toronto
🏢 Definity Financial
📍 Toronto