Connected Creative is a full-service marketing agency that partners with brands across a wide range of industries to deliver strategic, creative, and results-driven marketing campaigns. From digital advertising and content creation to branding, events, and social media strategy, we help our clients grow through thoughtful marketing and measurable performance.

We are currently looking for a highly skilled contract Senior Paid Media Specialist in Edmonton to support our growing portfolio of clients for approximately 10-20 hours per week, with the opportunity to transition into a full-time role for the right candidate. This role is ideal for someone who loves strategy, analytics, creative messaging, and delivering measurable business results through paid digital campaigns.

Responsibilities

- Work alongside and oversee our Digital Advertising Manager to build, manage, and optimize paid advertising campaigns across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, Pinterest, and YouTube
- Develop and execute Google Search, Display, Performance Max, Shopping, remarketing, and video campaigns
- Create and manage paid social campaigns focused on lead generation, brand awareness, conversions, and e-commerce growth
- Write compelling, conversion-focused ad copy, headlines, CTAs, and campaign messaging tailored to each platform and audience
- Collaborate with internal creative and account management teams to develop high-performing ad creative and campaign concepts
- Monitor campaign performance daily and make data-driven optimizations to improve ROAS, CPL, CTR, and conversion rates
- Manage and allocate advertising budgets effectively across multiple client accounts
- Implement audience targeting, retargeting, and conversion strategies across platforms
- Set up and maintain tracking systems including GA4, Meta Pixel, Google Tag Manager,



and conversion events
- Analyze campaign data and prepare monthly reporting with actionable insights and recommendations
- Stay current on platform updates, advertising trends, algorithm changes, and digital marketing best practices
- Participate in client meetings as needed to review campaign performance, strategy, and recommendations

What We’re Looking For

- 3+ years of hands-on experience managing PPC and paid social campaigns
- Based in Edmonton, AB
- Strong working knowledge of Google Ads, Meta Ads, and YouTube Ads Manager
- Proven experience writing high-performing digital ad copy across multiple platforms
- Strong understanding of audience psychology, messaging strategy, and conversion-focused marketing
- Experience managing campaigns across multiple industries and objectives
- Proven ability to optimize campaigns for leads, sales, conversions, and ROI
- Proficiency with:Google Analytics 4 (GA4), Google Tag Manager, Data Studio, Meta Business Suite
- Experience with conversion tracking, attribution models, and reporting dashboards
- Strong analytical skills with the ability to interpret data and identify opportunities for improvement
- Excellent written communication and copywriting skills
- Solid organizational and time management skills with the ability to manage multiple accounts simultaneously
- Google Ads certifications are considered a strong asset
- Agency experience is considered an asset
- Contract position (hours and scope may vary based on client needs) with potential to transition into full-time work
- $30 - $50 per hour based on experience
- Flexible/hybrid work environment
- Opportunity for ongoing work and long-term partnership

We’d love to hear from candidates who are strategic thinkers, performance-driven marketers, and passionate about helping brands grow through digital advertising.

#J-18808-Ljbffr

📌 Senior Paid Media Specialist (Edmonton)
🏢 Connected Creative
📍 Edmonton