Lead performance strategies for a major automotive client with WPP Media in a senior director role. Oversee data-driven, omnichannel campaigns that ensure measurable results and optimize every media investment.

As a Group Director of Performance, you will shape the strategic direction of a prominent automotive account, focusing on high-impact media solutions. This senior leadership position requires a deep understanding of performance analytics and a commitment to driving business outcomes through creative strategies. Directly manage a Performance Director and collaborate with activation teams to align campaign execution with client goals.

Key Responsibilities:



• Serve as the key strategic advisor for senior automotive stakeholders • Integrate analytics with CRM and sales data for unified insights • Develop comprehensive, full-funnel performance strategies • Guide channel teams to optimize toward business outcomes • Mentor the Performance Director and ensure team collaboration

Requirements: • Experience in the automotive industry is highly desirable • Proven skills in leading senior strategists and teams • Mastery of omnichannel full-funnel marketing strategies • Advanced analytics and data integration expertise • Exceptional stakeholder communication and storytelling skills

Lead impactful media strategies and drive measurable business results at WPP Media. #J-18808-Ljbffr

📌 Group Director of Performance at WPP Media (Toronto)
🏢 wppmedia
📍 Toronto