Lead the digital transformation of Avion Rewards with RBC as a Senior Manager. Your expertise in digital marketing and optimization will enhance the customer journey and drive engagement.
In this pivotal role, you will own the public website ecosystem for Avion Rewards, focusing on strategy, customer insights, and content management. You'll leverage analytics and lead optimization initiatives that improve acquisition and conversion rates. Team up with cross-functional partners to deliver seamless digital experiences that align with business objectives.
Key Responsibilities:
• Define and execute the strategic roadmap for avionrewards.com • Manage end-to-end digital content strategy aligned to customer needs • Utilize customer behavior analytics to enhance engagement • Collaborate with the Cards Digital Marketing team on AEO/SEO • Improve website performance with explicit data-driven decisions
Requirements: • 7+ years in digital marketing or website strategy • Proven leadership in website transformation initiatives • Solid understanding of web analytics and conversion optimization • Experience working in Agile frameworks • Knowledge of accessibility and AEO/SEO standards
Your strategic mindset will shape the Avion Rewards digital landscape at RBC.
📌 Senior Manager For Loyalty Transformation At Rbc Winnipeg
🏢 RBC
📍 Winnipeg
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.