Lead Hootsuite's global demand generation initiatives as a Senior Manager. Drive integrated programs and optimize demand creation across diverse markets, enhancing pipeline success. This is a hands-on senior role focused on developing multiple demand generation strategies tailored for Enterprise and Mid-Market audiences across regions.

You will work closely with sales, RevOps, and product teams, translating insights into impactful marketing strategies. The position requires balancing recent demand creation with re-engagement and pipeline acceleration efforts. Key Responsibilities:
Develop integrated demand generation programs across multiple channels
Identify and address gaps in funnel progression




Utilize account intelligence for targeted marketing campaigns
Partner with sales to evolve account-based marketing strategies
Manage co-branded content and partner-led initiatives

Requirements:
Extensive B2B SaaS demand generation experience
Proven track record in integrated marketing programs
Solid analytical and decision-making skills
Hands-on experience with account-based marketing
Familiarity with platforms like 6sense or similar

Drive Hootsuite’s demand generation success through strategic planning and impactful execution.

📌 Senior Demand Generation Manager At Hootsuite Toronto
🏢 Hootsuite
📍 Toronto