Drive impactful B2B marketing strategies at Medcan, focusing on direct, indirect, and account management channels. This role combines strategic planning with hands-on execution to achieve client growth.

As the B2B Marketing Manager, you will oversee the annual marketing plan, ensuring alignment with revenue targets and client acquisitions. Collaborate with cross-functional teams to create a full-funnel demand model tailored for B2B healthcare. You will manage and mentor a Marketing Specialist to achieve high-performance outcomes in campaign implementation.

Key Responsibilities:



• Implement end-to-end B2B marketing plan • Develop strategies for client engagement and conversion • Execute account-based marketing and demand generation • Build B2B nurture strategies alongside Growth teams • Optimize conversion tools with Sales collaboration

Requirements: • Proven experience in B2B marketing management • Solid knowledge of digital and traditional media • Experience in lead generation and account-based marketing • Excellent leadership and team-building skills • Ability to analyze market trends and competitive landscape

Elevate Medcan's B2B marketing through innovative strategies and effective team management. #J-18808-Ljbffr

📌 B Marketing Manager at Medcan (Toronto)
🏢 PVH (Tommy Hilfiger/Calvin Klein)
📍 Toronto